Tokenomics and the Social Forces Driving Crypto Markets
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Tokenomics and the Social Forces Driving Crypto Markets
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What determines whether a cryptocurrency succeeds or fades into obscurity? In this episode, Wharton professor Itay Goldstein speaks with Shimon Kogan, adjunct associate professor of finance at Wharton and longtime instructor of Wharton’s fintech course, to explore the economic and behavioral forces behind token success. From network effects and user adoption to coordination challenges and the phenomenon of meme coins, this conversation dives into the mechanics of tokenomics and what drives value in the world of fintech.
Editor’s Note: This episode was recorded in early summer of 2025, shortly before the passage of the GENIUS Act, which provides a regulatory framework for stablecoins. A lot has happened in the digital asset space since this discussion was recorded. But the broader ideas, philosophies, and questions we explore remain highly relevant today.
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