What does it actually take to turn something as simple as ice cream into a business people recognize and trust?

In this episode, Zuwaira Muhammad Manzo sits down with Maidoki Isiaka Haruna, Chief Executive Officer of Sweetins Ice Cream, a growing brand in Nigeria's food, beverages, and pastries industry. Recognized for his entrepreneurial leadership, Maidoki was awarded Male Entrepreneur of the Year at the Jewel Spotlight Awards 2025.

Over 30 minutes, Maidoki walks through the story behind Sweetins, how a small joy became a serious business idea, the real challenges of building a food brand in Nigeria, what it took to earn a reputation for premium products, and the mindset that carried him from an idea to an award-winning brand.

This episode is for Nigerian youth with a business idea they have not acted on yet, and for anyone who needs proof that starting small does not mean staying small.

Follow Maidoki Isiaka Haruna and Sweetins Ice Cream for more on Instagram @sweetinsicecream.ng and @isiaka_maidoki

Find us on Instagram and TikTok @nudgehubstudio and across all platforms @thenudgehub.

How do you build a business empire, show up for your family, and keep your faith intact, all at the same time?

In this episode, Zuwaira Muhammad Manzo sits down with Winifred Choji, a certified project manager, serial entrepreneur, Creative Director of Tweev Kouture fashion, Founder of Jewel Women Entrepreneurs Network, and Convener of the Gombe Business Women Summit for three consecutive years. Winifred brings the full picture of what it means to wear every hat and still stand tall.

Over 19 minutes, Winifred opens up about how she navigates the demands of entrepreneurship alongside the responsibilities of being a wife and mother, the role faith plays in keeping her grounded through the chaos of building, what it truly looks like to be a modern African woman in business, and the lessons she carries from founding women-focused platforms in Northern Nigeria.

This episode is for every African woman trying to do it all, and every young person watching from the sidelines wondering if it is even possible.

Follow Winifred Choji for more on entrepreneurship and women empowerment in Nigeria @winifred_choji on Instagram

Find us on Instagram and TikTok @nudgehubstudio and across all platforms @thenudgehub.

What does it take to walk away from a 15-year media career and build something that changes lives instead?

In this episode, Zuwaira Muhammad Manzo sits down with Safiya, a Communications and Public Relations consultant, renowned public speaker, and Founder of BOLD GIRLs NG, a mentorship and life skills training hub for young women in Gombe State, Nigeria. With experience spanning print, radio, and TV, and credits including BBC Media Action, CNBC Africa, and Capital News Canada, Safiya brings a rare depth of perspective to this conversation.

Over 36 minutes, Safiya shares how her journey through the media industry shaped her understanding of communication and power, what pushed her to transition from newsrooms to advocacy, how she built BOLD GIRLs NG as a safe space for young women, and what public speaking means as a tool for real-world change.

This episode is for Nigerian creatives, young women finding their footing, and anyone wondering how a career built in one world can become the foundation for something far bigger.

Follow Safiya and BOLD GIRLs NG for more on women empowerment and public speaking in Nigeria on Instagram @boldgirlsng and @sa.piya

Find us on Instagram and TikTok @nudgehubstudio and across all platforms @thenudgehub.

Hon. Alhaji Louis unpacks the real psychology, discipline, and power behind professional acting and theatre.

What if everything you thought acting was, is wrong?

In this episode, Emmanuella sits down with Ohiri Ugochukwu Ohiri, popularly known as Hon. Alhaji Louis, a trained Theatre and Performing Arts professional working as an actor, director, scriptwriter, voice-over artist, content creator, and event host. He brings both the craft and the lived experience of building a career in the Nigerian creative industry.

Over 27 minutes, Louis breaks down what acting truly demands, the psychology that separates trained performers from those just winging it, why theatre is one of the most disciplined art forms alive, and what Nigerian creatives need to understand about the performing arts as a legitimate, powerful career path.

This episode is for anyone who has ever been curious about the creative industry, underestimated what performers do, or is looking for the push to take their craft seriously.

Follow Hon. Alhaji Louis on

Instagram; https://www.instagram.com/hon.alhajilouis?igsh=MWlsbGx5ejA1Y2U4Nw%3D%3D&utm_source=qr

YouTube: https://youtube.com/@alhajilouistv?si=ggre1jY1cbL4QQVe

Tiktok: https://www.tiktok.com/@hon.alhajilouis?_r=1&_t=ZS-94KXaBHKv2a

Find us on Instagram and TikTok @thenudgehubstudio and on YouTube at The Nudge Studio.

How do you transition from writing your first line of code to building impactful mobile applications that solve real-world problems? Many aspiring developers struggle with the gap between learning a language and delivering a finished product.

In this episode, we are joined by Abdulaziz Umar Jada, a Mobile Application Developer at Triple Stack. Abdulaziz shares his journey and technical expertise to help you navigate the complexities of the modern development landscape.

You will discover the essential strategies for smart work and sustainable skill growth in the competitive tech industry. We explore the mindset shifts required to move from a beginner to a builder and how to ensure your mobile apps actually make a difference for users. This conversation provides a clear roadmap for anyone looking to accelerate their technical career and master the art of mobile development.

This episode is for aspiring developers and tech enthusiasts looking for practical growth strategies.

Umar is a community builder and mentor dedicated to supporting young developers across Nigeria. Connect with him for insights on Flutter, mobile innovation, and tech leadership.

• LinkedIn: linkedin.com/in/adzumrjada

Follow us for more updates:

• YouTube: Nudge Studio

• Instagram & TikTok: @thenudgehubstudio

What if you could run your business smarter without hiring a bigger team? In the first episode of the Together We Nudge Podcast, host Emmanuella Koka sits down with Muhammad Tajudeen, a product strategist and AI tools builder, to break down how artificial intelligence is reshaping the way entrepreneurs work, decide, and scale.

Muhammad builds AI-powered productivity tools and works with individuals and teams across Africa to make technology accessible and practical. In this 40-minute conversation, he unpacks the AI tools business owners can start using today, how to automate repetitive workflows, and why AI-driven decision-making is no longer reserved for big corporations or tech insiders.

Whether you're running a startup, managing a growing team, or just trying to stay ahead of the curve, this episode gives you a practical, no-jargon entry point into one of the most important shifts happening in business right now.

Connect with Muhammad Tajudeen:Instagram: @itz_realfatajLinkedIn: linkedin.com/in/muhammad-tajudeen-fataj

Follow the show: @thenudgehubstudios on all platforms.