What does it actually take to turn something as simple as ice cream into a business people recognize and trust?

In this episode, Zuwaira Muhammad Manzo sits down with Maidoki Isiaka Haruna, Chief Executive Officer of Sweetins Ice Cream, a growing brand in Nigeria's food, beverages, and pastries industry. Recognized for his entrepreneurial leadership, Maidoki was awarded Male Entrepreneur of the Year at the Jewel Spotlight Awards 2025.

Over 30 minutes, Maidoki walks through the story behind Sweetins, how a small joy became a serious business idea, the real challenges of building a food brand in Nigeria, what it took to earn a reputation for premium products, and the mindset that carried him from an idea to an award-winning brand.

This episode is for Nigerian youth with a business idea they have not acted on yet, and for anyone who needs proof that starting small does not mean staying small.

Follow Maidoki Isiaka Haruna and Sweetins Ice Cream for more on Instagram @sweetinsicecream.ng and @isiaka_maidoki

Find us on Instagram and TikTok @nudgehubstudio and across all platforms @thenudgehub.

How do you build a business empire, show up for your family, and keep your faith intact, all at the same time?

In this episode, Zuwaira Muhammad Manzo sits down with Winifred Choji, a certified project manager, serial entrepreneur, Creative Director of Tweev Kouture fashion, Founder of Jewel Women Entrepreneurs Network, and Convener of the Gombe Business Women Summit for three consecutive years. Winifred brings the full picture of what it means to wear every hat and still stand tall.

Over 19 minutes, Winifred opens up about how she navigates the demands of entrepreneurship alongside the responsibilities of being a wife and mother, the role faith plays in keeping her grounded through the chaos of building, what it truly looks like to be a modern African woman in business, and the lessons she carries from founding women-focused platforms in Northern Nigeria.

This episode is for every African woman trying to do it all, and every young person watching from the sidelines wondering if it is even possible.

Follow Winifred Choji for more on entrepreneurship and women empowerment in Nigeria @winifred_choji on Instagram

Find us on Instagram and TikTok @nudgehubstudio and across all platforms @thenudgehub.

What does it take to walk away from a 15-year media career and build something that changes lives instead?

In this episode, Zuwaira Muhammad Manzo sits down with Safiya, a Communications and Public Relations consultant, renowned public speaker, and Founder of BOLD GIRLs NG, a mentorship and life skills training hub for young women in Gombe State, Nigeria. With experience spanning print, radio, and TV, and credits including BBC Media Action, CNBC Africa, and Capital News Canada, Safiya brings a rare depth of perspective to this conversation.

Over 36 minutes, Safiya shares how her journey through the media industry shaped her understanding of communication and power, what pushed her to transition from newsrooms to advocacy, how she built BOLD GIRLs NG as a safe space for young women, and what public speaking means as a tool for real-world change.

This episode is for Nigerian creatives, young women finding their footing, and anyone wondering how a career built in one world can become the foundation for something far bigger.

Follow Safiya and BOLD GIRLs NG for more on women empowerment and public speaking in Nigeria on Instagram @boldgirlsng and @sa.piya

Find us on Instagram and TikTok @nudgehubstudio and across all platforms @thenudgehub.