Insistence with Geoff Wilkinson, Us3

Tiny Victory: Remapping sound on his own terms.

In this episode, host Jennifer Kite-Powell sat down with Geoff Wilkinson, founder of Us3 and the mind behind the iconic Cantaloop (Flip Fantasia).

They discuss his new album Soundtrack, which was released on August 22, how film and library music let him off the creative leash and why this moment isn’t a comeback but proof of his passion for creating music that continues to evolve.

Jennifer and Geoff talked about:

• The making of Resist the Rat Race and how it reflects his early work experience from a very odd job he had when he was 17. According to Geoff, the tune has an 18-piece horn section propelled by trap beats whose intricate rhythmic patterns recall the polyrhythmic approach of a jazz drummer like Elvin Jones. True.
• The freedom and prolific output of library and film music
• Why the music industry now favors singles over albums
• The rise of playlists, streaming, and AI — and what it means for original creators
• The emotional, cinematic quality of Soundtrack

🎧 Listen to Soundtrack on Spotify and feel those traps and beats!

Follow Geoff: [Website] [Instagram] [YouTube] and watch the YouTube video Geoff's daughter made to capture the emotion of Resist the Rat Race.

A big thank you to Geoff Wilkinson for allowing Tiny Little Victories to use these music clips: Resist The Rat Race and Cantaloop (Flip Fantasia) .

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Tiny Little Victories is a ⁠⁠Storyology⁠⁠ production.

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Follow all four seasons and episodes on the ⁠Tiny Little Victories⁠ podcast.

Tiny Little Victories is created, produced and hosted by journalist, author and poet, ⁠⁠Jennifer Kite-Powell⁠.⁠

Audio: The imitable Marc Cotton, Audio Wrangler, UK

Craft with Casey Ritts and Peter Gosselin, CAPE Agency

Tiny Victory: Reclaiming the creative soul of advertising.

In this episode, Jennifer sits down with Peter Gosselin and Casey Ritts, co-founders of CAPE Agency in New York, to talk about rebuilding what advertising forgot. Their partnership began with a shared sense of purpose—and a mutual love of creative mischief.

Together, they explore the evolving role of trust, risk-taking, and human connection in an industry that is often overlooked by metrics.

Jennifer and CAPE talked about:

• Why advertising is (still) a relationship business
• The upside of unconventional career paths
• Risk, failure and what it really takes to make good work
• What CAPE is doing differently and why it works
• Trust as a strategy—not a nice-to-have

Need an advertising agency that gets to the heart of your brand? Check out CAPE Agency.

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Tiny Little Victories is a ⁠⁠⁠⁠Storyology⁠ production.

Give us some love!

Follow, comment and rate Tiny Little Victories here on Spotify, and Apple Podcasts, Amazon Music and YouTube.

Connect and follow the show on our website.

Tiny Little Victories is created, produced and hosted by journalist, author and poet, Jennifer Kite-Powell.

Audio: Marc Cotton, Audio Wrangler, UK

With Julia Bialetska, CEO of S.Lab

Tiny Little Victory: Creating sustainable innovation in the shadow of war

When war broke out in Ukraine, Julia Bialetska didn’t pause—she pivoted. As co-founder and CEO of S.Lab, a startup turning hemp and mycelium into biodegradable packaging, Julia faced the unthinkable: relocating her company, her team, and her life from Kyiv to Spain.

In this conversation, she shares how she kept her vision alive through crisis. From messy early experiments to major media breakthroughs, Julia opens up about what it means to build a sustainable business under pressure—and why visibility, recognition, and community matter more than ever.

We talk about:

• Turning natural materials into next-gen packaging

• What it’s really like to move a startup during wartime

• How women in tech are shaping a more sustainable future

• Why Ukrainian entrepreneurs are key to rebuilding a better post-war economy

It’s a story of persistence, purpose, and planting seeds in hard soil.