Episode OverviewWhat if volunteering could be as easy and intuitive as swiping on your phone? In this episode of Time for Impact, Chris Wade and Matt Cobble sit down with Paul King from Enjoy Development to discuss how technology is fundamentally transforming the volunteering landscape.

If you are looking to better engage the next generation of changemakers—or if you are a charity overwhelmed by volunteer admin—this episode is for you. We explore the unique ways modern volunteers want to give back, the barriers they face when trying to get involved, and how Paul’s groundbreaking app, Impactful, is using AI to bridge the gap between eager volunteers and the causes they genuinely care about.

In This Episode, We Cover:

• The Shift in Volunteering: How the motivations for community action are evolving, and what traditional recruitment platforms are getting wrong.

• The Birth of 'Impactful': How Paul King pivoted from a tech background to create an app that engages 13-to-30-year-olds by understanding their passions, rather than just listing generic roles.

• AI & Personalisation: How the app leverages AI to generate personalised volunteering ideas based on a user's unique interests and lifestyle.

• Meeting Youth Where They Are: From utilising platforms like Discord to connecting volunteers with causes before they even approach an organisation.

• The Challenge for Small Charities: Acknowledging the heavy administrative and funding burdens on small charities, and how modern tech tools can alleviate these pain points to foster a more vibrant community.

3 Key Takeaways from the Conversation:

1. Understand the Motivation: Effectively engaging young people requires moving away from predefined roles and tapping into the specific social causes they are passionate about.

2. Tech as a Bridge: Technology shouldn't be a barrier; it should be the bridge that connects passionate individuals with meaningful, accessible opportunities.

3. Adapt to Survive: To attract and retain modern volunteers, charities must adopt innovative, user-friendly tools that streamline engagement and respect people's time.

Join the Conversation!We would love to hear your thoughts on this week's episode.

• What cause would you support if given the chance?

• What is one thing that makes it easier for you to get involved in your community?

• How do you think tech can continue to enhance the volunteer experience?

Drop your answers in the comments or tag us on social media!

Resources & Links

• Guest: Paul King, Enjoy Development https://www.enjoydevelopment.com/

• The App: https://www.impactfulhub.com/

• Host: Chris Wade and Matt Cobble, Time for Impact (www.timeforimpact.co.uk)

Tags:#Volunteering #TechForGood #Impactful #YouthEngagement #SocialChange #AI #CommunityService #TimeForImpact #NonprofitInnovation #CharityTech #Charity

Episode Summary:

When every second counts, who answers the call?

In this episode of the Time For Impact podcast, hosts Chris Wade and Matt Cobble are joined by Joe Crook, the National Volunteer Lead at the Association of Ambulance Chief Executives (AACE).

Together, they explore the vital, life-saving role of the 9,000 volunteers embedded within UK ambulance services. Moving past the misconception of volunteers as "well-meaning amateurs," Joe unpacks the rigorous training these individuals undergo and how they work hand-in-hand with professional clinicians to save lives—especially in hard-to-reach rural communities.

Whether you are a healthcare professional, a community leader, or someone looking for a pathway into emergency services, this conversation redefines what it means to step up in high-stakes environments.

• The Reality of Ambulance Volunteering: Why the 9,000 volunteers active in the UK are far more than just amateurs, and how they operate under the direct guidance of clinical control rooms.

  
  

• The Crucial Role of Community First Responders: How volunteers provide immediate, life-saving interventions (like during cardiac arrests) in rural areas before paramedics can arrive.

  
  

• Bridging the Professional Divide: Joe discusses overcoming the stigma sometimes associated with volunteers and highlights the unique, invaluable skills they bring to emergency response.

  
  

• Joe’s Personal Journey: From international volunteering in Bangladesh to his current national role, Joe shares how understanding the "privilege" of volunteering drives his passion for inclusivity.

  
  

• Pathways to Healthcare Careers: How volunteering acts as a stepping stone for social mobility, fostering the next generation of paramedics and emergency healthcare professionals.

  
  

Joe Crook is the National Volunteer Lead at the Association of Ambulance Chief Executives (AACE). With a background rooted in international volunteering, Joe is dedicated to broadening participation and ensuring that diverse voices and backgrounds are represented in vital emergency service roles across the UK.

• Association of Ambulance Chief Executives (AACE): https://aace.org.uk/
• AACE's Volunteering Strategy : https://aace.org.uk/wp-content/uploads/2026/03/Volunteering-Strategy-Phase-3-v1.0-April-2026-.pdf

• Follow Time for Impact www.TimeForImpact.co.uk

Join the conversation online: #Volunteerism #EmergencyServices #AmbulanceVolunteers #CommunityFirstResponders #Healthcare #SocialImpact #TimeForImpact #JoeCrook #AssociationOfAmbulanceChiefExecutives