TikTok's Live Shopping Boom Is Changing The Face Of Retail
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TikTok's Live Shopping Boom Is Changing The Face Of Retail
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TikTok Shop is quietly building the biggest impulse-buying machine in retail history — a live, algorithmically-fed home shopping channel on track for $112 billion in sales this year alone. Alex and John trace live shopping back to the QVC playbook of the 1980s, work out why parasocial trust converts better than any ad ever could, and confess their own TikTok- and Facebook Marketplace-fuelled purchases. Also: why eBay is panicking, why Australia still can't get TikTok Shop, and the hashtag #TikTokMadeMeBuyIt that explains it all.
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