Jordan West is the Founder of Social Commerce Club, EVP of Growth at Podean, and host of The Unofficial TikTok Shop Podcast. An operator, brand builder, and social-commerce strategist, Jordan has owned eight brands, built two agencies, and helped drive more than $100 million in TikTok Shop revenue.

His work focuses on the intersection of creators, content, commerce conversion, and paid amplification, helping brands build systems that create demand across TikTok Shop, Amazon, DTC, and retail.

In This Conversation We Discuss:

• [00:00] Intro
• [01:16] Social Commerce Club's acquisition by Podean
• [02:15] Going all in on TikTok Shop despite the risk
• [02:45] Why social commerce was coming from Asia
• [03:30] Creators now control the brand message
• [04:15] The social commerce singularity
• [05:04] Why "on brand" is a judgment call
• [05:45] On brand to which customer avatar?
• [06:10] How a discontinued shoe went viral
• [07:19] Letting the market tell you what sells
• [08:25] How creator sampling works on TikTok Shop
• [09:19] The Pareto principle of creator quality
• [10:30] Building relationships with top creators
• [11:10] Why TikTok Shop is the agency moat
• [12:15] Launching a new brand only on TikTok Shop
• [12:35] Finaloop data on TikTok Shop brand growth
• [14:00] The halo effect on retail and dot com
• [14:40] Why you can't measure every click
• [15:29] Zooming out from daily ROAS
• [16:40] Brands hitting the law of the lid
• [17:14] Know what good looks like before delegating
• [17:35] Expect 3-6 months to break even
• [18:35] Repurposing TikTok content for CTV and Meta
• [19:40] Adding TikTok Shop after your first $1M year
• [21:20] Why GMV Max needs your first 200 sales
• [23:10] Running a creator blitz to create signal
• [24:50] Attracting top-tier creators after launch
• [25:55] When to hire a TikTok Shop agency
• [27:20] Becoming the best creator for your brand
• [28:19] The TikTok Shop instant audit
• [29:20] Final thoughts

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Top Omni-Channel TikTok Shop Agency Fuelled By High GMV Creator Community socialcommerceclub.com/
• Follow Jordan West linkedin.com/in/jordan-west-marketer/

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