Working smarter, not harder — today I share five ways you can apply the 80/20 principle in your flower business to get better results. 🥳

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It doesn't matter if something costs $10 or $10,000, spending money to grow your business can be stressful. How do you know it's worth it?

In this episode I share three simple, but powerful questions to ask that will guarantee you get value for money every time. 🥳

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In this episode, Kathleen discusses five common symptoms that keep florists stuck and shares ideas on how to solve them. 🥳

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Does playing the Instagram game leave you frustrated and disheartened? Join Kathleen for this episode where she shares essential tips on shifting your strategy from "vanity metrics" to optimizing for localized SEO — which is where the real power of Instagram lies for florists. 🥰

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An online catalogue strategy that taps into buyer psychology will make ALL the difference! Learn how to increase your average order value with intentional pricing, categorized products, and compelling photos. 🥰

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Today I'm sharing five effective (and relatively easy!) pricing strategies that can help you increase your average order value.

And the best part is you can take any one or all five and put them to work for your business this week. 🥰

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When it comes to value, all customers are NOT created equal. 🤔

Listen in as Kathleen shares her insights on categorizing sales transactions to help you identify your most valuable customers. And, discover a simple, 30-day plan to optimize your product catalog, increase order value, and leverage the compound effect to drive growth. 🥳

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The decision to buy an existing flower biz can feel daunting. 🫣

But thankfully we can now leverage the amazing resources of AI to help us make informed decisions.

In this episode, Kathleen discusses the essential steps to evaluate whether purchasing a florist business is the right move for you. 🥰

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