In this episode, we sit down with Ross Correia, co-founder of Reactiv and former Shopify team member, to break down three rules for turning ad clicks into purchases — faster.

Most ecommerce brands are losing customers between the ad and the checkout. Not because the product is wrong or the price is off, but because the experience in between is riddled with friction. Pop-ups, slow load times, cookie banners, and bloated funnels are quietly killing conversion every single day.Ross is now building Reactiv around Apple's App Clips technology — a way to deliver a fully native mobile checkout experience without an app install, a browser, or the barriers that come with them.In this episode, we cover:

- Why every click represents real intent — and how most brands waste it

- How speed compounds into revenue and why native beats mobile web

- The 8-hour retargeting window- Why the first purchase isn't the win — the retained relationship is

- How brands like Cozy Earth are using App Clips to drive 3-4x better conversion

This episode is built for ecommerce operators, growth marketers, and anyone responsible for paid social performance who wants practical rules they can apply immediately — not theory, not trends, and not gimmicks.If you're running paid ads and watching conversion stall between click and checkout, this one's worth your time.

00:00-00:27 Intro

00:28-04:35 Rule #1: Respect the Click

04:36-08:27 Rule #2: Speed is Conversion

08:28 Rule #3: Capture the Customer, Not Just the Sale

Connect with Ross: https://www.linkedin.com/in/rosscorreia/

Learn about Reactiv: https://www.reactiv.ai/

Connect with Sean: https://www.linkedin.com/in/seanmccarthy3/

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