In this episode, we sit down with Tina Donati, Founder of Content Curve and Head of Marketing for Simple Bundles, to break down three rules for building better product bundles in 2026.Product bundles are no longer a quick discount lever. For ecommerce operators, they’re a way to increase AOV, introduce new products, and simplify buying decisions — if they’re designed correctly.Tina shares what she’s seeing across thousands of Shopify stores and explains why many bundles underperform despite “looking good” on paper.In this episode, we cover:Why the best bundles are ones customers would buy without a discountHow more choice can actually improve bundle performance (when done right)Why operational simplicity is the hidden constraint that makes or breaks bundlesCommon bundling mistakes that quietly hurt conversion and fulfillmentHow to think about bundles as products, not promotionsThis episode is built for ecommerce operators, growth leaders, and product teams who want practical rules they can apply immediately — not theory, not trends, and not gimmicks.👇 If you’re responsible for revenue, merchandising, or Shopify operations, this one’s worth your time.00:00 Intro00:55 Rule #1: Build bundles they'd buy without discount07:13 Rule #2: More choice can be good15:39 Rule #3: Keep bundles operationally cleanConnect with Tina: https://www.linkedin.com/in/tina-donati-61ab02b2/Learn about Simple Bundles: https://apps.shopify.com/simple-bundlesConnect with Sean: https://www.linkedin.com/in/seanmccarthy3/ Try Lucky Orange heatmaps, session recordings and AI CRO tools for free: https://www.luckyorange.com/?utm_source=youtube&utm_medium=social&utm_campaign=lo_show