Three founders walk into a... sauna.

No - really. An actual sauna. On a cliff edge overlooking Oxwich Bay on the Gower Peninsula, South Wales.

That's where Adam Brooks took us for Episode 4 of Three Founders Walk Into A... and it might be the most honest, funny, and genuinely useful conversation we've had yet.

Adam is the founder of Sales Academy - a business community built for founders who want to do epic things, built around epic people. He also runs a digital marketing project management agency and co-runs TrueConnectors, a no-pitch networking community in South Wales.

He turned 50 last year, works three days a week, and is fully in love with his life, his work, his partner, and his kids.

Ten years ago, none of that was true.

In this episode, Adam takes us from a health crisis at 40 that he thought might be the end, to a life and business so deliberately designed that he doesn't even need to check his diary the night before a coaching day. He talks about the internal voice that was kinder to strangers than it ever was to himself, the moment he realised he was wearing 'workaholic' as a badge of honour while quietly killing himself, and why "that was good enough today" might be the most powerful phrase a founder can learn.

He also gives us the most practical and genuinely simple framework for designing your ideal week that we've heard on this show. A landscape A4 sheet. Morning, afternoon, evening. Monday to Sunday. That's it. That's where it starts.

Adam's C-Word: CURIOSITY
"Look at Socrates. Look at Einstein. Look at Leonardo da Vinci. They were just curious. They asked questions. They stayed open minded, open hearted. Be the five year old kid pulling on mum's dress going, yeah but why? And do it till they beg you to stop - then do it more."

ABOUT ADAM BROOKS
Adam Brooks is the founder of Sales Academy, a business community for founders who want to do epic things alongside epic people. He also runs a digital marketing project management agency and co-founded TrueConnect, a monthly networking community in South Wales built around real conversations, good food, and zero sixty-second pitches.

He coaches founders on Sales Academy and works with businesses across Wales and the UK. He's based in the South Wales M4 corridor and can usually be found in a sauna, on a mountain, or picking up his ginger-haired son from school.

🔗 Adam Brooks / Sales Academy: https://www.linkedin.com/in/itsadambrooks/

ABOUT THREE FOUNDERS WALK INTO A...
Three founders. Two hosts. One guest. None of us know where we're going.
Every week, one of us invites a founder the other has never met - and that guest doesn't just join the conversation. They choose where we've walked into. Could be a coffee shop in Rome, a treehouse in Costa Rica, or an actual sauna on a cliff in South Wales.

We have three questions. The rest is just whatever happens when three founders sit down and get honest.

Hosted by Emma Campbell (The Coaching Point). and Helen Wingrove-Sanders (HFBAC - Hiring For and Building Awesome Companies)

FIND US:
🎙 Subscribe to Three Founders Walk Into A... on YouTube: https://www.youtube.com/@ThreeFoundersWalkIntoAPodcast
🔗 Listen on Spotify and Apple Podcasts - search "Three Founders Walk Into A..."
🔗 Emma Campbell / The Coaching Point: https://www.linkedin.com/in/emmalouc/
🔗 Helen Wingrove-Sanders on LinkedIn: https://www.linkedin.com/in/helenwingrovesanders/

Three Founders Walk Into A... is hosted by Helen Wingrove-Sanders (HFBAC) and Emma Campbell (The Coaching Point).

New episode every week.

Find us on Apple Podcasts, Spotify, and wherever you listen.