In this episode of Thoughts from the Greenhouse, we break down what early-stage biotech and pharma marketers need to know about HCP media planning for unbranded campaigns. Two industry experts share actionable insights for timing, targeting, and executing unbranded strategies that set the stage for branded success.

• When and why you should start media planning in the clinical stage biotech lifecycle

• Key considerations for HCP targeting, segmentation, and diagnosis journey mapping

• Practical channel recommendations: from evergreen tactics to conference “surround sound”

• Cost-effective media options and capabilities for both large and small budgets

• How unbranded campaign learnings directly inform and improve future branded launches

In our latest episode, Renée Wills sits down with executive coach Diana Galer, President of Galer Coaching for Excellence, to explore the critical role of confidence in personal and professional growth. Drawing on Diana’s deep experience in both pharmaceuticals and executive coaching, they break down the factors that build—and undermine—confidence, share simple self-coaching strategies, and discuss actionable ways to challenge limiting beliefs at work.

Get actionable advice from an executive coach on overcoming limiting beliefs and stepping into your full potential.

• Understanding the deeper meaning of confidence beyond capability

• Identifying and challenging limiting beliefs that undermine confidence

• Using self-awareness and curiosity to shift negative self-talk

• Strategies to break free from perfectionism and unhealthy comparisons

• Practical questions and reflections to cultivate a more hopeful, empowered mindset

Tune in for practical insights to help you (and your team) thrive!

In this episode of Thoughts from the Greenhouse, host Renée Wills (Co-Founder and Client Lead at Brick City Greenhouse) is joined by our SVP of Omnichannel Marketing, Todd Greene, along with special guest Mehrnaz Campbell, founder and CEO of Cheemia and author of The Omni Advantage: Accelerating the Behavioural Change with Omnichannel in Pharma Sales Engagement to discuss how pharma organizations can accelerate omnichannel behavioral change by truly partnering with their sales teams.

Whether you’re in marketing or sales, this conversation will give you practical insights to boost engagement and impact.

Here’s what you’ll learn:

• Why sales teams often don’t use new marketing programs, materials, or tech—and how to fix this mindset

• The critical importance of relevance and co-creation in content development

• How to close the digital gap and drive measurable revenue growth through better omni (not just channel) strategies

• How to use mindset shifts and training tips to empower sales reps and ease the adoption of new digital tools

• The value of empathy, feedback loops, and keeping things simple for real collaboration and results

Don’t miss this candid and actionable episode—perfect for pharma marketers and field teams looking to win in today’s hybrid world!