『This is Product Marketing』のカバーアート

This is Product Marketing

This is Product Marketing

著者： Product Marketing Hive
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This is Product Marketing is brought to you by Product Marketing Hive, the product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. This podcast dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, marketing and product legends. Join PMM Hive to meet fellow PMMs.All rights reserved. © Product Marketing Hive.

Product Marketing Hive マーケティング マーケティング・セールス 経済学
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  • Episode 80: Amber Washington - Building a Go-to-Market Engine Before You Have a Dedicated GTM Team

    Episode 80: Amber Washington - Building a Go-to-Market Engine Before You Have a Dedicated GTM Team
    2026/10/14

    In this episode, Amber Washington, Founder of For The Collective Consulting, joins Louise Liu to explore what it takes to move beyond founder-led go-to-market. She discusses how to turn founder knowledge into a scalable GTM engine, and what founders and early product marketing hires should prioritize to support the next stage of growth.


    For more information, please read Amber's article: Building a Repeatable Go-to-Market Engine Before You Have a Dedicated GTM Team.
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    28 分
  • Episode 79: Gerardo A. Dada - Winning with Strategy

    Episode 79: Gerardo A. Dada - Winning with Strategy
    2026/09/15

    In this episode, Gerardo A. Dada, author of OutPosition, joins Louise Liu to share his thoughts on how strategy, differentiation, and positioning help companies build sustainable market leadership.


    For more information, please check out Gerardo's article: Fixing the Positioning Trap: From Messaging to Strategy.
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    28 分
  • Episode 78: Ryad Berkat - Making an Impact as a New Product Marketing Hire

    Episode 78: Ryad Berkat - Making an Impact as a New Product Marketing Hire
    2026/08/27

    In this episode, Ryad Berkat, a Product Marketing Manager at OpenClassrooms, joins Louise Liu to share what he learned during his first PMM role, including how he approached competitive research, sales enablement, go-to-market planning, and cross-functional collaboration to make an impact quickly.


    For more information, please check out Ryad's article: Making an Impact Fast as a New Product Marketing Hire.
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    17 分
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