『This is HCD: Human-Centred Design, UX & Service Design』のカバーアート

This is HCD: Human-Centred Design, UX & Service Design

This is HCD: Human-Centred Design, UX & Service Design

著者： Gerry Scullion
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10月19日まで。※適用条件あり
Practical conversations about human-centred design, service design, and UX for designers who want to do meaningful work inside real organisations. Gerry Scullion talks with leading practitioners, design leaders, and strategists about what actually works: building design maturity, getting buy-in from leadership, running better research, improving customer experience, and growing design teams that deliver lasting impact. With over 1 million downloads worldwide, This is HCD is the go-to podcast for UX designers, service designers, UX researchers, product managers, and anyone working to embed design thinking into how their organisation operates. Every episode gives you methods, mindsets, and real stories you can put to work straight away. Subscribe to the Design Compass newsletter at thisishcd.com for weekly insights that go deeper.Humana Design Ltd アート マネジメント マネジメント・リーダーシップ 経済学
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  • The Punk Moment: Itziar Pobes on What Service Design Has to Stop Doing

    The Punk Moment: Itziar Pobes on What Service Design Has to Stop Doing
    2026/09/01
    SPONSORED ADSService Design Disrupted Conference, Barcelona, October 15, 16 2026.We offer 10% off all SD Disrupted conference tickets in our 'Partners' section. Join to access. → https://www.thisishcd.com/signupThe Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast________________________Today on the show, I'm delighted to welcome Itziar Pobes, one of the co-founders and main instigators behind the newest service design conference to enter the scene: Service Design Disrupted, in Barcelona this October.Full disclosure before we start. I'm one of the speakers at the event, alongside people like Lou Downe, Manjari Sahu, Simon Goff, and designers from Airbus, Bosch, IKEA, Roche, Frog and the Government of Alberta. So yes, I have skin in the game. But I want you to hear why I said yes so quickly, because this is not a conference production company parachuting into a city. This came from the community in Barcelona, after the conference they had for years came to an end, and a group of practitioners decided they were not going to let it disappear.We also tried something a little bit novel in this episode. We used AI to generate the questions, and then let the conversation run wherever it wanted to go. Itziar tells me at one point that our friend the AI got a question wrong, which was, I think, the best possible outcome.Before we jump in, here are three things to listen out for.First, AI is not the only thing disrupting us, and it might not even be the biggest thing. Itziar makes the point that human-centredness and customer-centricity were the previous hype, and that hype is over. Organisations have moved on, agency models are under real pressure, and a lot of us are now learning what it feels like to work in a field that is no longer the shiny thing in the room. AI is part of the story. It is not the whole story.Second, service design needs its punk moment. Itziar is brilliantly honest about how we lost credibility. We turned up to serious, decades old problems acting as if the world had started yesterday, as if a couple of workshops and a bit of research would sort it. The people in the room with you, the actuaries, the underwriters, the risk engineers, are experts in their own right, and we need to stop behaving like an alien species waiting politely for a brief.Third, nobody is going to answer the big question for you. Itziar refuses to give one definition of what service design should fight for, because she does not think there is one. Are you a cog helping the organisation make money, or a force trying to transform it? Both positions are in the room at this conference on purpose. The work is deciding where you actually stand, and whether the place you stand is one you can make a living in and still feel something for.There is a discount code for Service Design Disrupted in the show notes, and it stacks with whatever pricing is live on the site. Right, let's jump straight in. This is my conversation with Itziar Pobes. Enjoy.https://sddisrupted.com/________________________BRING THIS IS HCD INTO YOUR ORGANISATION→ Train my organisation https://www.thisishcd.com/training→ Video Courses https://www.thisishcd.com/courses→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members→ Gerry's consultancy (Service Design and Design Research) https://humana.design/________________________BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management→ Discover & Connect with others https://www.thisishcd.com/directory→ Claim partner discounts https://www.thisishcd.com/partnersGerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...________________________All episodes have been produced by This is Podcasting.
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    51 分
  • The Pied Piper of accessibility: turning good intentions into real change, with Sarah Pulis

    The Pied Piper of accessibility: turning good intentions into real change, with Sarah Pulis
    2026/08/28

    SPONSORED ADS
    Service Design Disrupted Conference, Barcelona, October 15, 16 2026.
    We offer 10% off all SD Disrupted conference tickets in our 'Partners' section. Join to access. → https://www.thisishcd.com/signup

    The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

    *New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
    ________________________


    The Pied Piper of accessibility: turning good intentions into real change, with Sarah Pulis

    When Intopia was founded 10 years ago, accessibility was largely a compliance exercise that leaned on fear more than encouragement. Sarah Pulis has spent her career turning it into something people actually want to do.

    In this episode of This is HCD, Hyun Song sits down with Sarah, co-founder and director of Intopia, and the force behind communities like A11y Bytes and A11y Camp. They explore why compliance alone never delivers real outcomes, how AI can both proliferate barriers and help remove them, why culture deserves its own place alongside governance and process, and how starting small and building community is often what makes accessibility finally stick.

    Resources mentioned in this episode:

    • 2025 Assistive Technology Survey overview: https://surveys.intopia.digital/assistive-technology-survey-2025-results/
    • 2026 Global Accessibility Pulse: https://intopia.digital/global-accessibility-pulse-2026/
    • Figma Make accessibility trial and resources:
      • https://intopia.digital/articles/building-accessibility-into-figma-make-prototypes/
      • https://intopia.digital/articles/testing-accessibility-in-our-figma-make-skill/
    • Intopia's Resources page: https://intopia.digital/resources/


    Connect with Sarah:

    • LinkedIn: https://www.linkedin.com/in/sarahpulis

    This is HCD is hosted by Gerry Scullion. This special series on inclusive design and accessibility is guest hosted by Hyun Song.

    ________________________
    BRING THIS IS HCD INTO YOUR ORGANISATION

    → Train my organisation https://www.thisishcd.com/training
    → Video Courses https://www.thisishcd.com/courses
    → Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
    → Gerry's consultancy (Service Design and Design Research) https://humana.design/

    ________________________
    BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

    → FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
    https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
    → Discover & Connect with others https://www.thisishcd.com/directory
    → Claim partner discounts https://www.thisishcd.com/partners
    Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
    ________________________

    All episodes have been produced by This is Podcasting.


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    46 分
  • Dr. Jutta Treviranus: The Human Starburst - Why AI Keeps Failing People at the Edges

    Dr. Jutta Treviranus: The Human Starburst - Why AI Keeps Failing People at the Edges
    2026/08/12

    SPONSORED ADS
    Service Design Disrupted Conference, Barcelona, October 15, 16 2026.
    We offer 10% off all SD Disrupted conference tickets in our 'Partners' section. Join to access. → https://www.thisishcd.com/signup

    The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

    *New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
    ________________________


    Most of our systems are built for the average person. Dr Jutta Treviranus has spent more than forty years showing why that fails everyone else, and how AI can accelerate the gap.

    In this episode of This is HCD, Hyun Song sits down with Jutta, founder and director of the Inclusive Design Research Centre at OCAD University and chair of the technical committee behind Canada's new accessible AI standard. They explore her Human Starburst model of human difference, why systems built for the average break down at the edges where people with disability sit, and what it takes to design for that difference rather than design it out.

    Resources mentioned in this episode:
    Inclusive Design Research Centre (IDRC): https://idrc.ocadu.ca/

    • We Count: https://wecount.inclusivedesign.ca/
    • CAN-ASC-6.2:2025, Accessible and Equitable Artificial Intelligence Systems: https://accessible.canada.ca/standards-and-technical-guides/standards-and-technical-guides-database/can-asc-622025-accessible-and-equitable-artificial-intelligence-systems
    • The Inverted Word Cloud demo: https://wecount.inclusivedesign.ca/initiatives/inverted-word-clouds/

    Connect with Jutta:

    • LinkedIn: https://www.linkedin.com/in/juttatreviranus/

    This is HCD is hosted by Gerry Scullion. This special series on inclusive design and accessibility is guest hosted by Hyun Song.


    ________________________
    BRING THIS IS HCD INTO YOUR ORGANISATION

    → Train my organisation https://www.thisishcd.com/training
    → Video Courses https://www.thisishcd.com/courses
    → Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
    → Gerry's consultancy (Service Design and Design Research) https://humana.design/

    ________________________
    BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

    → FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
    https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
    → Discover & Connect with others https://www.thisishcd.com/directory
    → Claim partner discounts https://www.thisishcd.com/partners
    Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
    ________________________

    All episodes have been produced by This is Podcasting.

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    45 分
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