Most founders think identity verification is just a boring compliance box.

Alberto Rosas, CEO of Didit, flipped the script by offering a developer-first freemium model that took the US market by storm.

In this episode, we unpack how Didit is using product-led growth to scale an infrastructure play that could outgrow the online payments market.

What you will learn:

- How Didit cloned the exact developer-first playbook Stripe used to hit a $100B scale

- The exact mechanics of cracking PLG in a highly regulated, historically opaque industry

- Why the explosion of AI bots will force humans to verify their identity multiple times a day

- The structural reason why blockchain is completely inefficient for digital identity protocols

- The 20x fundraising arbitrage: A raw look at raising capital in Europe versus Y Combinator Demo Day

📌 Watch now and subscribe for more smart, fast, founder-first interviews.

Chapters

00:00 Playing the Big Leagues

00:22 Meet Didit and the Big Bet

01:22 Stripe for Identity

03:17 New Use Cases Beyond Compliance

09:16 AI Fraud and Daily Verification

12:44 Trust Scores and Identity Wallets

16:10 Does Identity Need Blockchain

19:11 Why Join Y Combinator

20:31 Moving to the US for Scale

24:38 YC Roaster Sponsor Break

25:44 YC Network Shortcut

26:19 Credibility And Access

27:40 Inside The YC Batch

29:15 Fundraising 20x Easier

29:41 Why YC Is Unique

31:21 Product Led Growth Basics

33:07 GTM Intuition Over Tests

36:51 Frictionless Transparent Product

39:10 Iterate Fast To Win

43:53 Big Vision And Predictions

45:17 Where To Find Didit

46:11 Final Thanks And Subscribe

🎧 Listen on the go:

Spotify: https://open.spotify.com/show/1u1JyRKH8JYFjhBkvTUOAP

Apple: https://apple.co/4cZ8RMm

My other YouTube Channel: https://www.youtube.com/@lobstercap

This Lobster Talks episode is brought to you by YC Roaster, a free tool helping founders improve their YC applications.

🔗 https://ycroaster.com