Want to grow your brand on Instagram but struggle to stay consistent?

In this episode, I share the exact strategy I teach clients to help them create content consistently in less than 10 minutes a day.

You'll learn:

✅ Why social media is still one of the biggest opportunities available today

✅ The real reason most people struggle to post consistently

✅ Why tools like ChatGPT, Canva, and AI aren't the missing piece

✅ The "10:10 Framework" that makes content creation simple

✅ How to build confidence, grow your audience, and actually enjoy making content

Most people think they need better ideas, better editing, or more time.

The truth is that getting started is the hardest part.

By committing to just 10 minutes a day for 10 days, you'll create momentum, build consistency, and start seeing real progress.

If we haven't met before, my name is Jake Davey. I've generated over $3 million in online sales through Instagram and helped our clients generate more than $22 million in sales in their businesses.

I make these episodes to document my own journey to financial freedom and share the strategies that have helped me along the way.

What's stopping you from posting consistently on Instagram?

And if you're committing to the 10:10 challenge, comment "Day 1".

Find out more:

- Website: JakeAdamDavey.com

- Instagram: instagram.com/jakeadamdavey

- Facebook: facebook.com/jakedaveypage/

- Free Training: https://start.jakeadamdavey.com/free-training-registration

Don’t Forget:

If you’re enjoying the podcast please do leave us a review and sharing is caring - if you know someone who would enjoy or benefit from today’s topic, do hit the share button and pass it on.

Thank you so much and until next time, stay on mission and do something extraordinary for others keep inspiring, keep growing your circle of influence!

Best,

Jake

Music references:

Island by MBB https://soundcloud.com/mbbofficial

Creative Commons — Attribution-ShareAlike 3.0 Unported— CC BY-SA 3.0

Free Download / Stream: https://bit.ly/Island-MBB

Music promoted by Audio Library https://youtu.be/6by8zhaG04Y

Why do smart, capable people sometimes know exactly what they should do — and still struggle to create the results they want?

In this episode, we’re joined by Ozana, an Identity Architect™, international speaker, author, and founder of BeYouBeFree.

Ozana brings a different perspective to one of the biggest questions entrepreneurs, leaders, coaches, and high-achievers face: Why is success sometimes so hard, even when you know what to do?

After working with more than 60,000 entrepreneurs worldwide, Ozana found that strategy, discipline, and effort aren't always the missing pieces. Beneath our decisions, behaviours, relationships, performance, and results sits an invisible internal structure that influences what feels safe, possible, and sustainable.

She calls this Identity Architecture.

In our conversation, Ozana explains why people can keep repeating the same patterns even after learning new strategies, why we often tolerate situations we don't actually want, and why lasting change requires looking deeper than behaviour alone.

We also talk about what happens when you change the way you see yourself — and how that can change what you believe is possible in your business and life.

• Why smart, capable people can still feel stuck despite knowing what to do
• The difference between changing your strategy and changing the internal structure behind your results
• How unconscious identity structures influence your decisions, behaviour, leadership, and relationships
• Why people often tolerate situations they don't actually want
• and a lot more!

Instead of asking:

“What should I do differently?”

Ozana encourages you to ask:

“What invisible architecture is creating my current reality?”

That question can shift the focus away from blaming yourself or constantly searching for another strategy and toward understanding the deeper structure behind your current experience.

Ozana is an Identity Architect, international speaker, author, and founder of BeYouBeFree.

She is the creator of the Origin Seeds™ Architecture and the developer of the Precision Identity ReCode™ Method, an original body of work that helps people stop recreating the life they don't want by changing the invisible identity structures shaping their reality.

After a successful career in investment banking and entrepreneurship, during which she worked with over 60,000 entrepreneurs worldwide, Ozana turned her attention to understanding the deeper forces that shape human behaviour and results.

Today, she helps leaders, founders, and high-achievers dissolve the structures that keep them living from survival, unlocking the gifts, capacities, and leadership needed to create extraordinary lives.

Her work focuses on depth, precision, and lasting transformation — changing not only results, but a person's experience of life.

🌐 Website: https://www.ozana.pro

If this conversation made you question what's really driving your current results, Ozana has created a free Identity Shift Experience to help you explore the structures behind your patterns.

👉 https://ozana.pro/identity-shift-experience

What if the thing keeping you stuck isn't that you need another strategy — but that you're operating from an identity structure that makes your current results feel normal?

Listen to this episode and see what comes up for you.

Join Jake's Free Instagram Training:

https://start.jakeadamdavey.com/free-training-registration

Follow Us

Instagram: ⁠@jakeadamdavey⁠

Facebook: ⁠Jake Adam Davey⁠

YouTube: ⁠Jake Adam Davey⁠

Music Credits:

Island by MBB https://soundcloud.com/mbbofficial

Creative Commons — Attribution-ShareAlike 3.0 Unported— CC BY-SA 3.0

Free Download / Stream: https://bit.ly/Island-MBB

Hey. Welcome to This Way Up.

If you've listened to the podcast before, thank you for coming back.

And if this is your first episode, I'm really glad you're here.

This episode feels like the right place to start because I want to explain why this podcast disappeared... and why it's back.

A few years ago, I stopped recording.

After more than 170 episodes, I realised something had changed. I was still talking about Instagram. Still sharing strategies. Still teaching the things I'd always taught.

But it didn't feel like me anymore.

Not because those ideas had stopped working.

Because I'd grown beyond them.

Somewhere along the way, I realised I wasn't excited by the conversations I was having. Recording started to feel like something I had to do instead of something I wanted to do.

So I stopped.

I stepped away and gave myself the space to ask a simple question.

What actually excites me now?

The answer surprised me.

These days, I'm still fascinated by business. I still love marketing. I still believe that helping people share what they know can completely change their lives.

But those things aren't the destination anymore.

They're the vehicle.

What I'm really interested in now is growth.

Growing as a business owner.

Growing as an investor.

Growing as a leader.

Growing as a person.

Because every time I've learned something new that genuinely changed my own life, I've wanted to pass it on.

That's what this podcast has become.

Over the last few years, life has changed in ways I never imagined.

I went from building an online business to creating over $3 million in sales.

I built an investment portfolio that's grown to over $1.5 million.

And somewhere along the way, I reached something I'd been chasing for years.

Financial freedom.

Not the version that comes with private jets or expensive cars.

The version where I get to choose how I spend my time.

Where work becomes something I choose to do, not something I have to do.

That shift changed everything.

For a long time, I was driven by fear.

Fear of not earning enough.

Fear of the next bill.

Fear that if I slowed down, everything would disappear.

Now the motivation feels different.

Now it's about impact.

It's about learning things that genuinely excite me and sharing them with people who want to build something meaningful of their own.

That's why this podcast has a new name.

This Way Up isn't about one platform or one strategy.

It's about the direction we're heading.

It's about building a business around your knowledge.

Creating financial freedom.

Making better decisions with your money.

Learning from remarkable people.

And continuing to grow long after the business starts working.

You'll still hear practical strategies.

But you'll also hear conversations about investing, wealth, mindset, purpose, relationships and the decisions that shape the kind of life we actually want to build.

Because success isn't simply about making more money.

It's about creating more choice.

And that's the journey I want this show to explore.

If you're building a business around what you know...

If you're committed to learning...

If you believe your knowledge can create a better future for you and the people you serve...

I think you're going to feel at home here.

I'm Jake Adam Davey.

Welcome to This Way Up.

I'm really glad you're here.

I'll see you in the next episode.

Free Training:

https://start.jakeadamdavey.com/free-training-registration

Follow Us

Instagram: ⁠@jakeadamdavey⁠

Facebook: ⁠Jake Adam Davey⁠

YouTube: ⁠Jake Adam Davey⁠

Music Credits:

Island by MBB https://soundcloud.com/mbbofficial

Creative Commons — Attribution-ShareAlike 3.0 Unported— CC BY-SA 3.0

Free Download / Stream: https://bit.ly/Island-MBB