『This "Swiftie Liftie" Reps in the Gym AND on the Roster! | Alexy Posner』のカバーアート

This "Swiftie Liftie" Reps in the Gym AND on the Roster! | Alexy Posner

This "Swiftie Liftie" Reps in the Gym AND on the Roster! | Alexy Posner

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Alexy Posner built AP Brand Group from absolute zero after her identity as a professional equestrian was ripped away at 21. What followed was deep depression, a string of low-paying sports jobs, a four-word text that changed everything on her 26th birthday, and a decision to bet on herself even when her parents basically called her a failure.Today she manages NFL players like Mack Hollins, works with Jaleel White, and is producing a major movie on Ric Flair with Dwayne Johnson’s Seven Bucks Productions. She also turned her love of Taylor Swift into Swiftie Liftie Club, a fitness movement that has exploded across the globe with one simple rule: if you know the words, you sing.In this episode of What’s Your Story with Mike & Scott, Alexy gets real about authenticity over easy money, why most athletes destroy their brand by saying yes too fast, the spiderweb exercise she uses with every client, and the non-negotiables that keep her sharp while scaling.Topics CoveredLosing your identity when the sport ends and the depression that followsWhy she walked away from a Lee Steinberg opportunity and started overBuilding AP Brand Group completely through word of mouthMeeting Ric Flair at a cannabis convention with Mike Tyson and Jaleel WhiteHow Swiftie Liftie Club went viral and the community ethos behind itMack Hollins and the power of saying no to protect authenticityLong-game branding versus chasing the next checkThe exact process she uses to help athletes define their brandWhy most podcasts fail and what actually moves the needle on socialHer non-negotiables: 4:44 a.m. wake-ups, making the bed, and staying soberThe upcoming Ric Flair movie with The Rock’s companyChapters00:00 Ric Flair teaser00:46 Intro01:41 Welcome and introducing Alexy Posner02:48 What’s Your Story? From Philly and horses to the unknown05:46 Getting fired, the Lee Steinberg text, and betting on herself09:18 Creating Swiftie Liftie Club and the Taylor Swift effect12:28 Mack Hollins, authenticity, and the art of saying no15:01 How she met Ric Flair (and why he called her Young Brooke Shields)16:33 Long game versus short money in athlete branding19:17 Family influences, her mom the neuroradiologist, and her brother21:30 When should athletes actually start building their brand?25:40 Podcast strategy, social clips, and why most shows fail29:17 Growing up on horses and living on airplanes31:00 Non-negotiables, scaling herself, and making the bed33:03 Next chapter: the Ric Flair movie with Seven Bucks and finding balance35:55 Favorite books (Harry Potter 22 times, The Alchemist, The Four Agreements)36:49 Wrap and where to follow AlexyFollow AlexyInstagram: https://instagram.com/AlexyPosnerSwifty Lifty Club: https://instagram.com/SwiftieLiftieClubAP Brand Group: https://apbrandgroup.comThanks for watching! If this episode moved you, hit LIKE, drop a comment with your biggest takeaway, and SUBSCRIBE for more raw stories, mindset shifts, and real conversations.New episodes drop every Tuesday morning!TikTok: tiktok.com/@whatsyourstorypod_comInstagram: instagram.com/whatsyourstorypod_comX: x.com/WYSPodcast_comFacebook: facebook.com/WhatsYourStoryPodThis episode is sponsored by e3 wealth. If you need someone to help build your financial future, check out their website, and tell them Mike & Scott sent you.Mike's Website: mikelindstrom.comScott's Website: scottleeseconsulting.comNEW WEBSITE! whatsyourstorypod.com
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