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This Modern Brand

This Modern Brand

著者： Advertising Week
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 Certain brands dominate both the markets and the hearts of consumers. This podcast is all about finding out why, one brand at a time.Copyright © Advertising Week マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス 経済学
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  • The Power of Independence: Why Independent Agencies Are Winning

    The Power of Independence: Why Independent Agencies Are Winning
    2025/04/10
    What truly sets independent agencies apart, and why does it matter now more than ever? In this episode, Jason Parks sits down with Katy Hornaday and Doug Zanger to explore how independence drives greater creativity, agility, and long-term success in a landscape increasingly shaped by holding companies.
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    34 分
  • The Best Super Bowl 59 Commercials

    The Best Super Bowl 59 Commercials
    2025/02/20
    In this Super Bowl 59 recap, host Jason Parks is joined by Ben Pfutzenreuter and Kyle O’Brien to break down the night’s biggest ads—grading the overall lineup, unpacking standout themes, and predicting which spots will have a lasting cultural impact.
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    27 分
  • Athleisure Decoded: Vuori’s blueprint for building a brand that lasts

    Athleisure Decoded: Vuori’s blueprint for building a brand that lasts
    2025/02/03
    What even is athleisure? Big-spending Gen-Xers don’t know, but that’s not stopping athleisure brand Vuori. It’s pursuing a go slow to go fast approach to brand and performance marketing that’s building a fashion phenomenon. Join host Jason Parks and his guest Karen Riley-Grant, Vuori’s CMO, stitching together insights on the psychology of consumer needs, the […]
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    24 分

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