Corey and Rachel reflect on their journey through 20 episodes, discussing the importance of customer engagement strategies in the wine and hospitality industries. They explore various aspects such as showcasing authenticity through social media, the role of user-generated content, the impact of influencers, and the effectiveness of email marketing. The conversation also highlights the significance of seasonal programming and maximizing wine club engagement, along with building local partnerships to enhance community presence. The episode emphasizes that customer engagement is an ecosystem that requires continuous effort and strategy.

Corey and Rachel unwrap their very own holiday gift guide—curated from this season’s standout guests and packed with ideas for every food, wine, and entertaining enthusiast. From one-of-a-kind experiences to playful apparel, must-read books, and clever wine gadgets, this festive episode is guaranteed to spark your gift-giving spirit.

Featured Gifts:

• Enoteca: Simple, Delicious Recipes in the Italian Wine Bar Tradition by Joyce Goldstein | Buy Here
• Moleskin Wine Journal | Buy Here
• The Dip Deck: 50 Savory and Sweet Recipes to Scoop, Dunk, and Spread Recipe Card Deck by Peggy Paul Casella | Buy Here
• Wine Folly: The Master Guide by Madeline Puckette | Buy Here
• Glass Porrón Wine Pitcher | Buy Here
• Pyknic Socks | Buy Here
• Tank Garage Winery Boombox Gift Box with Wines | Buy Here
• Private Cork & Quill Tasting Experience with Rachel Brown | Buy Here

Corey and Rachel engage in a lively discussion with Stephen Thompson, founder of Weld Manufacturing. They explore the importance of quality merchandise in the hospitality industry, the evolution of Weld, and how to create non-gimmicky branded goods that enhance the guest experience. The conversation also delves into the balance between trends and timelessness in merchandise, the significance of regionalism, and creative marketing strategies that resonate with consumers.