Corey and Rachel chat with Suzanne Hasz, founder of Hudson Trailer Co., about the growth potential of mobile retail and seasonal pop-up experiences for wineries, exploring how evolving consumer behaviors are driving brands to meet audiences wherever they are. She highlights why design and branding are crucial for turning mobile units into “moving billboards” and social media magnets, shares insights on cost-to-return considerations, and discusses examples where the model exceeded expectations. Suzanne also weighs in on emerging trends and innovations shaping the future of on-the-go tasting experiences.

Corey and Rachel discuss the significance of buying local, particularly in the context of the wine and hospitality industries. They explore the benefits of farmers markets, the importance of connecting with local producers, and the economic impact of supporting local suppliers. The conversation also addresses common misconceptions about local wine quality and emphasizes the need for open communication in tasting rooms. Ultimately, they highlight how local buying fosters community and strengthens relationships between consumers and producers.

Rachel and Corey discuss the intersection of AI and the wine and hospitality industries, particularly focusing on how AI can enhance guest experiences while maintaining the human touch. Dustin Engel, founder and principal consultant at Elegant Disruption, shares insights on the importance of personalization, the role of AI in streamlining operations, and the balance between automation and authentic customer interactions. The conversation emphasizes the need for industry leaders to embrace AI as a tool for innovation and efficiency, while also addressing concerns about brand voice and customer connection.