You can't outperform you're identity. Your conscious mind is the gatekeeper to your subconscious. In other words, you are what you tell yourself you are. That's all your subconscious hears. Your subconscious never sleeps and it doesn't have a sense of humor. It takes you at your word. Your output comes from what you input. This episode has some powerful output on what you input into your subconscious. You can change when you choose to. You can grow at any age. That's rank. Think rank.

From the bull riding arena to the heat of the inner city streets, Steve Washington is the same heart in new boots. He's always leaned into his fears. The former professional bull rider is now a professional fire fighter. He continues to excel in the most dangerous settings by relying on what always got him through and to the next rodeo regardless of the circumstances - do what it takes to get there and try harder when you nod your head. A dedicated family man and friend to all, Steve is both humble and funny, respectful and respected. He's enjoying every stop of the ride life has him on. That's rank. Think rank.

Rank. Rough around the edges. Recognized. Real. That's Jimmy Morris. As a parent, as a competitor or as a friend - you either love him or you're probably nervous when he's near. He's as real as it gets with an educated, experienced and often enthusiastic opinion about all things bull riding. Jimmy talks with David in a "no holds barred" discussion about everything from growing up in rank company to raising the next generation of winners - yours and his. Jimmy Morris is real rank in the truest definition of both words.