They Were Called Crazy… Then They Removed 55 Million Pounds of Trash | EP110 (feat. Alex Schulze | CEO of 4Ocean)
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They Were Called Crazy… Then They Removed 55 Million Pounds of Trash | EP110 (feat. Alex Schulze | CEO of 4Ocean)
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What if being called crazy was proof you were onto something?
This week Shawn sits down with 4Ocean CEO Alex Schulze to unpack how two surfers with a crazy idea, a stack of $1 bills, and almost no roadmap built a company that has now removed nearly 55 million pounds of trash from oceans and waterways.
Alex goes back to the surfing trip that changed everything, the staggering amount of plastic entering our oceans every day, and the early days when 4Ocean had to be scrappy, resourceful, and willing to figure it out later. Shawn and Alex talk about pressure creating authenticity, how to turn an overwhelming problem into one small action, and why you should learn to love the “field days.”
They also get into planned obsolescence, sustainable storytelling, how Alex’s health battles almost derailed 4Ocean’s mission, and the unexpected way one of Shawn’s toughest moments led him to buy a boat.
The lesson: You don’t need the whole plan. You just need the guts to start.
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