They Built It for Romance. People Chose Friendship | Kyle Venn
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They Built It for Romance. People Chose Friendship | Kyle Venn
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When Yik Yak matched thousands of students for a three-week experiment, the team expected almost everyone to want romance. What people actually reached for says something about all of us.In this clip from Connected Conversations, Kyle Venn, CEO of Yik Yak, walks Elena Petrova through a friendship-and-dating matching feature the team ran across a platform of about two million students. The part people used most was not the romantic match. It was the search for friends. One group matched on a shared love of baking, and by Kyle's account sent a thousand messages in two hours, revealed who they were, and started planning to meet in real life.In this clip:- Why the friendship matches beat the romantic ones- What one thing in common does to get a conversation started- Why lower stakes let people be more honest versions of themselves- What a matching experiment across two million students reveals about how we connectWatch the full episode with Kyle Venn for the honest look at anonymity, belonging, and the platform's difficult history.Hosted by Elena Petrova. Connected Conversations is produced by Ad Astra, Inc.