Most of the revenue you'll ever generate isn't coming from the buyer who's ready today — it's coming from the one who isn't ready yet.

Unfortunately, marketing campaigns never build for that person, and it's one of six blind spots I check with every client we bring on.

I'll also tell you why the way you personally shop on Amazon says everything about why your prospects aren't converting.

If your marketing checks every box on paper but the math still isn't mathing, listen to this one and take notes.

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