The risks and rewards of building a global challenger brand, locally
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The risks and rewards of building a global challenger brand, locally
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Catherine Dix, Managing Director ANZ, waterdrop®, joins Lindsay to unpack three years of building a global challenger brand from the ground up here in ANZ. From holding off on retail expansion until the market was ready, to landing a landmark Australian Open partnership focused on removing plastic from court, Cat shares the wins that have paid off; how she’s making brand decisions relevant to the local consumer, and leaning in to leverage the global brand equity other start-ups could only dream of.
Thanks again to Tracksuit for making this episode of The Brand Hunch possible. If you're a marketer looking for an easy and affordable way to track brand performance, demonstrate ROI, and find out if your strategy is working, then head to gotracksuit.com/thebrandhunch.
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