The psychology of trust: How to advise women through life's biggest financial transitions
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The psychology of trust: How to advise women through life's biggest financial transitions
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In this episode of The ifa Show, host Mikaela Henschel sits down with TruWealth Advice founder and principal financial adviser Natallia Smith to talk about the emotional side of advice, and why it often matters more than the numbers.
Smith came into advice from psychology, and she works almost entirely with women going through divorce, bereavement and retirement. Many of her clients arrive at a hard time in their lives, and a lot of her work happens before any strategy is discussed, in earning enough trust for someone to open up.
Listen as they discuss:
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Why how a client feels matters more than the information you give them.
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How stress and grief limit a client's capacity to take in complexity, and why a slower pace works better.
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The shame that stops many women from seeking advice, and how to normalise it.
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What advisers without a psychology background can apply in their next client meeting.
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Why building a practice around one type of client can grow it rather than shrink it.