Discover the exact marketing strategies, funnels, ads, principles, and frameworks I'm using to scale my businesses. Join thousands of founders receiving my newsletter, The Scaling Journal, for free: https://www.mattc.com/newsletter/You only need one funnel to hit $10M+ per year. Not five pages, not an email sequence, not a lead magnet... ONE page.I've built two businesses with over $200 million in sales each, and both of them ran on a single funnel. In this video I break down exactly what that funnel looks like, and the page format that works so well because your customers don't feel like they're being sold to at all.What's covered:- Why every step you add to a funnel is a step where you lose people- The 3-step vs. 2-step vs. 1-step funnel (and the price point where each one makes sense)- Why lead capture is costing you buyers instead of creating them- The rule I never break: never let a customer buy just one- Why up to 70% of a customer's lifetime value arrives on the first order- How to build an offer people act on immediately (discount structure, bonuses, and honest scarcity)- Pre-purchase and post-purchase upsells — set up once, paid forever- The $800M ad agency trick: the more facts you tell, the more you sell- How to build a guarantee that removes the risk your customer actually cares about- The exact page format — from the Book of Lists to BuzzFeed to the pages quietly building billion-dollar brands right nowWhether you're doing $100K a year or $50M, this is the simplest version of the machine.What's the one step you're going to delete from your funnel first? Let me know 👇--DISCLAIMER This video is for educational purposes only. Results vary and are not typical. This content does not constitute legal, financial, or professional advice. Always consult a qualified professional before making business decisions.