The most expensive lead is the one you already paid for and then lost. The leads are coming in, you are spending money to make the phone ring, and then somewhere between that first contact and the signed job they slip away, and you are not even sure where they went. This is the follow-up system every service business needs.

In this episode, Kristina walks through why leads slip through the cracks for service businesses, where the leaks actually are, and the simple system that stops the loss. She covers the three places leads tend to leak, when nothing captures the lead, when the response is too slow, and when follow-up depends on one busy person remembering, why speed to lead so often decides who wins the work, and the three-part fix any business can put in place: capture every lead in one place, respond fast every time, and follow up on a rhythm automatically. She shares two real examples, a thirty-plus-year trade business running on QuickBooks and memory, and a wedding and event client whose single automation kept leads warm over a whole weekend.

If you can't say right now what happened to the last five people who reached out to you, this is the episode that shows you where the leaks are and exactly what to put in place.

Want to go deeper on this one? Read the full breakdown on the blog: kristinastubblefield.com/blog/follow-up-system-service-business

To connect with Kristina, follow along, or book a call, everything is in one place: kristinastubblefield.com/find-me

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