Somebody fills out your form at 4:59 on a Friday. Then what? Not the big picture, the actual next few hours. How fast should they hear something, what should it say, and at what point have you waited too long?

In this episode, Kristina walks the first 24 hours of a new lead on a clock, minute by minute and hour by hour. She covers the automatic response at minute zero that she calls the floor for every service business, why a human call in the first five minutes is the ceiling and what to do when you honestly cannot get there, where AI answering services actually rank, the second touch at the one hour mark and why it has to come on a different channel, what to send while someone is still deciding, and the five minute end of day check that is the single most skipped step in the whole playbook. She also walks through how a Friday afternoon inquiry turns into 60 hours of silence without anyone meaning for it to, and the three places every lead should be by the 24 hour mark.

If you have never had a clear answer for what is supposed to happen after someone reaches out, this is the episode that hands you the playbook to copy.

Want to go deeper on this one? Read the full breakdown on the blog: kristinastubblefield.com/blog/first-24-hours-new-lead

To connect with Kristina, follow along, or book a call, everything is in one place: kristinastubblefield.com/find-me

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