Amazon is evolving fast and the changes coming in 2025 could redefine how you sell.

In this episode of #TheeComGrowthShow, Danan Coleman sits down with Vince Montero, 20-year digital marketing veteran and Amazon PPC expert, to break down the latest updates, AI tools, and ad innovations every seller needs to know.

If you’re serious about scaling on Amazon in 2025 and beyond, this is the deep dive you can’t miss.

🔗 Connect with Vince Montero

🌎 Website: https://evinceddigital.com

💼 LinkedIn: https://www.linkedin.com/in/vmontero/

📸 Instagram: https://www.instagram.com/evinced1

👥 Facebook: https://www.facebook.com/vincent.montero

⏱️ Timestamps

00:00 – Intro: Welcome to The eCom Growth Show

00:32 – Vince’s start in digital marketing and Amazon PPC

01:29 – From Helium 10’s Adtomic to launching his own agency

02:32 – Scaling clients and building a boutique agency

06:04 – How Danan and Vince first met at Prosper Show

07:11 – The evolution of Amazon ads (2017–2025)

09:06 – Why PPC is now a necessity, not an option

11:19 – How Amazon favors legacy brands — and what new sellers can do

13:14 – Amazon campaign updates: Why you must migrate to new versions

14:30 – Testing new audience targeting and “new-to-brand” campaigns

15:16 – Why Amazon support issues are so hard to solve

16:10 – Inside Amazon’s disorganized ad departments

18:06 – Amazon Accelerate recap: AMC access for all sellers

19:18 – AI Query Generator: Using ChatGPT-style prompts in Amazon Ads

20:17 – Building custom audiences with high-intent data

25:14 – Amazon’s new AI video generator for product listings

26:36 – When and why you must have videos on your listings

27:23 – What to know before hiring a PPC agency

28:52 – Why sellers should learn the basics before outsourcing

29:16 – Vince on consulting with new ad software tools

30:33 – Danan on bad agencies and protecting your ad budget

31:31 – How to connect with Vince (evinceddigital.com + LinkedIn)

33:10 – Closing thoughts and upcoming events

#AmazonAdvertising #EvincedDigital

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

Shopify brands often chase shiny tools and hacks—while ignoring the fundamentals that actually move the needle.

In this episode of #TheeComGrowthShow, Sheldon Adams, Head of Growth at Enavi, breaks down why most stores are “flying blind” and how to use conversion rate optimization (CRO) to turn visitors into buyers.

With over a decade in ecommerce and four years leading growth at Enavi, Sheldon has helped dozens of brands drive double-digit revenue per visitor growth. He shares why global conversion rate is a misleading metric, the key “intra-site funnel” steps you must track, and how to identify your “metric on fire” to prioritize fixes that matter most.

If you’re ready to stop guessing and start scaling smarter on Shopify, this conversation is packed with insights you won’t want to miss.

📌 Where to connect with Sheldon Adams:

LinkedIn: https://www.linkedin.com/in/sheldonadams/

Enavi: https://enavi.co

⏱️Timestamps:

00:00 – Welcome & intro to Sheldon Adams

02:17 – Why most Shopify stores fall flat

04:45 – Common mistakes after reviewing 100+ stores

06:24 – Where to learn Shopify fundamentals

07:51 – Why most stores are “flying blind” with data

08:59 – Shopify Analytics vs. Google Analytics (GA4)

11:43 – Defining funnel benchmarks & diagnosing drop-offs

15:11 – Why conversion rate alone is deceptive

16:39 – Product discovery as the #1 struggle

19:03 – How to identify your “metric on fire”

20:42 – Prioritizing fixes that drive impact

22:52 – Can Amazon sellers transition to Shopify with Enavi?

23:26 – Enavi’s content & resources for Shopify growth

24:11 – How to connect with Sheldon & Enavi

#Enavi #ShopifyGrowth #CRO

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

Global eCommerce is booming, but logistics can make or break your growth. In this episode of The eCom Growth Show, Danan Coleman sits down with Burak Yolga, Co-Founder & CEO of Forceget Supply Chain Logistics, to unpack the biggest challenges sellers face with Amazon’s AGL & AWD, and how to future-proof your supply chain for multi-channel expansion.

Burak shares insider strategies on:

● Managing costs and avoiding Q4 disasters

● Why depending solely on Amazon logistics is a risky play

● How to calculate true landed costs and protect your margins

● Expanding beyond Amazon into Shopify, Walmart, TikTok, and global marketplaces

● The new SaaS tool Forceget is launching to revolutionize inventory forecasting

🔥 Special Offer for Our Community

Forceget is giving The eCom Growth Show listeners exclusive perks to kickstart their logistics advantage:

● 1 Month Free Storage in Forceget’s warehouse (a smarter alternative to Amazon AWD)

● $500 Reimbursement Credit for your next shipment

📲 Don’t miss out! Claim your logistics bonus here: https://app.forceget.com/system/account/register/affiliate/3f9f83a5-7cb8-415b-9a15-af1d0cd64f41

Connect with Burak Yolga

🔗 LinkedIn: https://www.linkedin.com/in/burakyolga1/

📺 YouTube: https://www.youtube.com/@forceget

🌐 Website: https://forceget.com

⏱️Timestamps

00:00 – Welcome & intro to Burak Yolga

01:00 – From Istanbul to Miami: Burak’s journey in logistics

02:20 – The nightmare of rejected shipments

04:30 – Amazon AGL & AWD horror stories

06:50 – The challenge of multi-channel logistics

09:30 – Why aggregators failed: supply chain lessons

11:20 – Why Amazon knowing your suppliers is a threat

13:10 – Avoiding Q4 stock disasters

15:10 – What AGL & AWD really do behind the scenes

17:10 – Customs mistakes and costly penalties

18:40 – Why AWD ties up your cash flow

21:00 – The hidden risks of relying solely on Amazon

22:20 – Why a reliable logistics partner matters more than ever

23:40 – Introducing Stockchamp: Forceget’s SaaS tool

25:40 – Amazon’s upcoming multi-channel fulfillment push

26:10 – Forecasting, cash flow & future of logistics

28:00 – Global expansion strategies for eCom brands

29:00 – How to connect with Burak & Forceget

#TheeComGrowthShow #Logistics #Forceget

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.