Thinking about expanding your Amazon brand into retail?

In this episode of #TheeComGrowthShow, Danan Coleman sits down with Robyn Johnson, CEO & Co-Founder of Marketplace Blueprint, to unpack the real-world challenges and hidden pitfalls brands face when making the jump from Amazon to brick-and-mortar.

From reseller chaos to MAP enforcement, from inventory planning to cash flow crunches, Robyn shares her proven strategies for protecting your pricing, avoiding Amazon buy box suppression, and structuring SKUs for multi-channel success.

You’ll learn:

• How to prevent retail pricing from destroying your Amazon sales

• Why packaging matters more in retail than you think

• The power of exclusive SKUs for different sales channels

• Compliance & safety requirements that can derail retail expansion

• How trade shows and sales reps can be your secret growth tools

Whether you’re a startup brand or managing $50M in annual Amazon sales, this episode will help you scale smarter without killing your margins.

🔗 Connect with Robyn Johnson:

Website: https://marketplaceblueprint.com

X/Twitter: https://x.com/AMZRobynJohnson

LinkedIn: https://www.linkedin.com/in/robynjohnsonaz

Facebook Group: https://facebook.com/groups/AZListingSupport

⏰ Timestamps:

00:00 – Intro to Robyn Johnson & Marketplace Blueprint

00:32 – Working with brands from pre-revenue to $50M in sales

03:42 – Why resellers can hurt your retail launch

05:40 – SKU & packaging strategies to protect Amazon sales

08:12 – How retail pricing can suppress your Amazon buy box

09:29 – Managing inventory & cash flow for retail expansion

13:10 – Safety & compliance pitfalls for retail brands

15:08 – Industry associations as a networking & knowledge resource

17:48 – The hidden costs of trade shows & how to choose the right ones

22:20 – Using sales reps to get into boutique & specialty stores

26:26 – Retail packaging best practices (and why poly bags don’t work)

28:03 – MAP policies, reseller agreements & distribution control

31:46 – How Marketplace Blueprint manages Amazon for brands

33:57 – Closing thoughts & where to connect with Robyn

#MarketplaceBlueprint #RetailExpansion

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

In this episode, Danan Coleman sits down with Neil Twa, CEO of Voltage Holdings, to break down the proven strategies behind launching, scaling, and exiting highly profitable Amazon FBA brands.

Neil shares why building for exit from day one is essential, the "Platinum Principle" for brand development, and why products under $12 net profit aren't worth your time. He also explains how AI (like Amazon’s Cosmo engine) is reshaping product visibility — and what sellers must do in the next 6–12 months to stay competitive.

Plus, Neil gives an overview of Greenlight, Voltage’s upcoming platform designed to help sellers make smarter product decisions using real-time buyer data, AI, and proven launch processes.

🔗 Connect with Neil Twa

Book: Almost-Automated Income with FBA

Newsletter: https://voltagedm.substack.com

Website: https://voltagedm.com

LinkedIn: https://www.linkedin.com/in/neiltwa/

⏰ Timestamps:

00:00 – Welcome & intro: Who is Neil Twa?
01:13 – Inside Voltage Holdings: Building brands to exit
02:06 – Build vs. buy: Which is better for sellers?
03:48 – Omnichannel strategy beyond Amazon
04:18 – The "Platinum Principle": Building with the exit in mind
06:06 – Bankruptcy, risk, and lessons learned
09:39 – From digital marketing to physical products
12:20 – Why $12 net profit per unit is the minimum
13:22 – High-ticket vs. low-ticket product strategy
14:44 – Drop shipping is dead—brand is king
17:03 – $100M brands on Amazon: What it means
18:25 – Private label is the future
19:51 – What existing sellers must do NOW
21:20 – Advice for new sellers entering the market
23:23 – Selling vs. marketing: Know the difference
26:07 – Amazon = demand capture, not demand creation
28:17 – Why most sellers get branding wrong
29:32 – Neil’s new countertop ice cream maker
31:09 – When and how to leverage influencers
35:06 – AI, Cosmo & visibility in the new Amazon era
37:15 – 90-day launch strategy: How they do it
38:35 – Neil’s 12-month mentorship program
42:02 – Greenlight overview: Smarter product launches
45:16 – Join the Voltage newsletter for updates
47:07 – Final thoughts on focus, profit, and strategy
48:06 – About Neil’s book: Almost-Automated Income with FBA
49:20 – Why strategy beats every growth hack

#TheeComGrowthShow #AmazonFBA #VoltageHoldings

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

In this episode, Danan sits down with Jerry Vida, a true Amazon eCommerce strategist, brand builder, and co-founder of Peak ROAS. With over 15 years of experience in eCommerce and a track record of managing 7- and 8-figure brands, Jerry unpacks the systems, mindset, and strategic thinking that helped him generate $50M+ in Amazon sales and build an agency focused on profitable growth—not vanity metrics.

If you're an Amazon brand owner or eCom founder aiming for sustainable and scalable growth, this episode is your playbook.

🔗 Connect with Jerry Vida:

LinkedIn: https://www.linkedin.com/in/jerry-vida-255719126/

Peak ROAS: https://peakroas.ai/

⏱ Timestamps:

00:00 - Welcome to The eCom Growth Show

00:26 - Meet Jerry Vida: From Rocket Scientist to Amazon Brand Strategist

02:20 - Using Amazon as a Customer Acquisition Channel

04:10 - The Power of Inserts & Lifetime Guarantees

06:28 - Building Trust with Customers Through Bold Offers

09:00 - Quality Control & Relationships with Overseas Manufacturers

13:25 - Deal of the Day: $1.7M in 4 Days

14:30 - Jerry's Origin Story in eCommerce (Since 2008)

16:38 - How Systems Thinking Led to SOPs and Scalable Growth

20:49 - $295K in a Day: Advanced Deal Strategy

22:44 - Founding Peak ROAS: Solving Ad Management Internally

25:27 - Jerry’s AI Listing Optimization Agents

29:13 - The Profit-First Agency Guarantee

31:25 - $10M Revenue vs. $700K Profit: Why Bigger Isn’t Always Better

34:09 - The True Cost of Wasted Ad Spend

36:11 - ASIN-Level Profitability vs. Vanity Metrics

38:51 - Peak ROAS’s Data-Driven Audit Approach

41:04 - Profitability & Diminishing Return: The Engine Analogy

43:40 - Future of AI in Amazon Brand Management

45:18 - How AI Shrinks 1-Day Workflows to 15 Minutes

47:22 - AI in Visual & Copy Creative: The Mind-Blowing Potential

51:05 - The Coming Revolution of Agentic AI

54:50 - AI as a Decision-Making Assistant for eCom Sellers

59:59 - Peak ROAS in a Nutshell: Built by Sellers, for Sellers

1:02:10 - Where to Meet or Contact Jerry (Innovate NY, Accelerate Seattle)

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.