Wondering which SEO tools are actually worth paying for as a small business owner? In this episode, Rachel shares the exact tools she recommends to her students and clients, from Google Search Console to keyword research tools to analytics platforms, and what each one is actually for. You'll learn how to choose the right tools based on where you are in your SEO journey, and roughly what it costs to build out a solid small business SEO tool stack. If you've been overwhelmed by tool options, this episode will simplify it.

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My favorite marketing tools (affiliate links)

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SEO Tool - Ubersuggest

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