One of the biggest challenges in retail fulfillment is that peak demand may last only a few weeks or months, while the decisions made to support it can affect an operation for years.

In this episode of The Zion Experience, Jordan Frank shares his perspective on how teams think through facility design, labor flexibility, software strategy, and automation investments when volume can fluctuate significantly throughout the year.

Jordan highlights one example of how software can help operations get more out of existing automation by optimizing order flow and improving equipment utilization during peak periods.

Healthcare and medical device distribution centers often operate under a very different set of constraints than traditional retail or e-commerce environments.

In this episode of The Zion Experience, Jim Shaw and Jordan Frank discuss how many medical device operations may not experience the same seasonal demand spikes seen elsewhere. However, strict SLA requirements and order cutoff times can still create concentrated intraday peaks where a large percentage of daily volume hits within only a few hours.

The conversation covers how those operational patterns can influence warehouse design, automation strategy, flexibility, validation timelines, and long-term planning decisions across healthcare supply chains.

For the first time, we brought The Zion Experience to Modex for a live recording.

After a few days on the show floor, Jim Shaw and Jordan Frank sat down to talk through what stood out, what’s getting a lot of attention, and where the real value of the show comes from.

One thing that stands out every year is how quickly a single question can turn into a much bigger conversation.