In our latest episode of The Zion Experience, Jordan Frank breaks down the differences between simulation, emulation, and digital twins. A digital twin depends on having solid data on how your system performs today, which can make it tough on a greenfield project, where there’s no historical data yet. Jim Shaw shares where higher-level models can pay off, like testing logic and code changes before they reach the warehouse floor.

This is one of several @MHEDA 2027 business trends that the two talk through, along with:

- How AI search is changing the way buyers research products and partners

- Why customers are pushing for access to their controls

- Why cybersecurity is getting more attention, including from insurers

Which of these trends are you seeing most in your operation?

When people hear "AI in automation," a chatbot is sometimes the first image that comes to mind, but that’s not where this conversation starts.

Our Strategic Account Executive, Joe Gobis, joins our latest TZE episode with Jim Shaw to break down what AI looks like in physical automation right now: where it's already creating value, which operations benefit most, and the misconceptions customers bring.

"You're going to want to design for peak." It's not advice we usually give, except in specific sortation cases.

Our Director of Solutions and Engineering, Christian Seymour, joins the latest TZE episode with host Jordan Frank to explain why. He also walks through different sortation categories, such as conveyor, robotic, and unit sortation, explaining when each makes sense and the considerations that determine the right fit.