Lacey Hennessy’s art career started with painted fraternity coolers at Clemson and a Facebook business page she named during accounting class. Years later, one Instagram post about wanting to paint a mural led to a taco restaurant project that paid the equivalent of one month of her corporate salary in three days. In this episode, Lacey explains how she grew that experiment into Lacey Does, a commission-driven business with more than 300 murals and a client process built around clear expectations. She breaks down her “box method” for matching a mural’s scope to the client’s budget, why she collects 50% before beginning the design, and how detailed contracts helped other muralists take over her scheduled projects after a colorectal cancer diagnosis. Lacey also shares the hands-on Instagram strategy that grew her audience, her plans to build income beyond murals, and how she protects roughly 10 weeks each year for travel. Plus, why it would take a truly unreasonable amount of money to get her painting fraternity coolers again.
Lacey Hennessy is the Greenville, South Carolina-based artist, muralist, and entrepreneur behind Lacey Does. Her bold, playful work spans murals, custom commissions, originals, prints, textiles, licensing projects, and coaching for other artists.
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Creative finds:
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In this episode, we discuss:
- How one Instagram goal led to Lacey’s first mural… and $6,500 in three days
- Why she replaced Hennessy in the Home with a personal brand that leaves room for murals, textiles, licensing, and future partnerships
- How the “box method” gives clients clear choices based on their wall, priorities, and budget
- Why painting is step seven in Lacey’s 10-step mural process
- How collecting 50% upfront protects the value of the concept and design work
- Why detailed contracts and a trusted muralist network kept her projects moving during cancer treatment
- How targeted engagement, batch content, and shameless self-promotion helped grow her audience without turning every post into a sales pitch
Welcome to Brush & Banter—the podcast where creativity meets real-life hustle. Brought to you by Zibra, we go beyond perfect brushstrokes to explore the messy, magical, and meaningful side of being an artist. We’re here to bring you conversations with working artists, practical tips to grow your creative business, and a built-in painting companion for your next project.
Brush & Banter is co-hosted by Brie Hansen, President of Zibra; Annie Bolding, Founder of It’s a Disco Day Designs; and Lauren Cooper, Founder of Rosemont Lane Design Studio.
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22 分