Marketing advice online often pushes creators toward trends, virality, and constant output, but it turns out that’s not what actually builds a sustainable business. This minisode brings together insights from Shannon McKinstrie, Off the Walls Murals, and Alyssa Vilardi to show what really moves the needle: clear messaging, content that makes people feel connected, and paying attention to the metrics that actually matter (like retention, not just reach). It’s a shift from chasing spikes to building something steady, from underpricing to standing behind your value, and from guessing what works to creating with intention, so that your marketing feels like an extension of your work, not something separate from it.

In this episode, you’ll hear:

• Why building genuine community matters more than chasing one viral moment
• The one element that stops the scroll (and it's not what you think)
• The metric Instagram cares about that most creators ignore
• Why designing for the algorithm doesn't mean losing yourself
• The pricing mistake almost every creative makes
• How certification turns assistants into brand ambassadors
• The financial sustainability detail most creatives overlook

Hit rewind on these episodes:

• Social Media Expert Shannon McKinstrie Tells Us How to Grow on Instagram
• Turning DIY, Motherhood, and Mess Into a Creative Business with Alyssa Vilardi of The Things We Built
• Building a Creative Business with Your Best Friend feat. Caroline & Tianna of Off the Walls Murals

Welcome to Brush & Banter—the podcast where creativity meets real-life hustle. Brought to you by Zibra, we go beyond perfect brushstrokes to explore the messy, magical, and meaningful side of being an artist. We’re here to bring you conversations with working artists, practical tips to grow your creative business, and a built-in painting companion for your next project.

Brush & Banter is co-hosted by Brie Hansen, President of Zibra; Annie Bolding, Founder of It’s a Disco Day Designs; and Lauren Cooper, Founder of Rosemont Lane Design Studio.

Connect with Zibra:

• Website
• Instagram
• TikTok
• Facebook
• YouTube
• Blog

Creators spend years trying to define “their style,” but what if it’s already there, just not fully formed yet? This minisode pulls together honest moments from Cyn, Alyssa Vilardi, and Lauren Hull with Olga Muzician, tracing the real path of finding your style: evolving through client work, pushing through the “ugly phase,” and slowly recognizing the patterns that make your work yours. It’s less about discovering something new and more about noticing what’s been building all along, and having the confidence to follow it.

In this episode, you’ll hear:

• Why your art style is already forming (even if you can’t see it yet)
• How pushing through the “ugly phase” leads to your best work
• What experimenting across projects teaches you about your style faster than waiting
• How recurring elements and influences make your work recognizable over time
• Why sharing the messy, behind-the-scenes process builds a stronger audience connection
• How confidence with clients helps protect and refine your creative voice

Hit rewind on these episodes:

• Landing Paid Art Projects with Major Brands & Finding Your Creative Voice with Cyn of Chalk & Brush
• Turning DIY, Motherhood, and Mess Into a Creative Business with Alyssa Vilardi of The Things We Built
• The Messy Middle of a Project... And Your Career as an Artist | Reflecting on Creative Beginnings with Olga Muzician & Lauren Hull

Welcome to Brush & Banter—the podcast where creativity meets real-life hustle. Brought to you by Zibra, we go beyond perfect brushstrokes to explore the messy, magical, and meaningful side of being an artist. We’re here to bring you conversations with working artists, practical tips to grow your creative business, and a built-in painting companion for your next project.

Brush & Banter is co-hosted by Brie Hansen, President of Zibra; Annie Bolding, Founder of It’s a Disco Day Designs; and Lauren Cooper, Founder of Rosemont Lane Design Studio.

Connect with Zibra:

• Website
• Instagram
• TikTok
• Facebook
• YouTube
• Blog

When you’re flipping furniture, the biggest shift isn’t learning how to paint – it’s learning what’s actually worth your time. This minisode pulls together real-world perspectives from Jen Talley, Lauren Hull, Olga Muzician and Courtney Weisel on how they balance creativity with demand, choose pieces that will sell, and avoid projects that quietly drain profit. From simplifying your style to setting boundaries around what you won’t take on, this is about creating with intention so your work stays both sustainable and rewarding. In this minisode, we’re rewinding the actionable and inspiring soundbites from their Brush & Banter interviews to help you turn your passion into profit.

In this episode, you’ll hear:

• Why “simple and timeless” often outsells trendy or overworked pieces
• How to balance your creative style with what buyers actually want
• What to look for when sourcing furniture (and what to avoid)
• The hidden cost of time, and how it impacts your profit per piece
• When to say no to projects (even when it’s hard) to prevent burnout
• How diversifying your style can expand your market without losing your identity

Hit rewind on these episodes:

• Selling on Marketplace in 2026 with Jen Talley of Perfectly Imperfect Furniture Refinishing
• The Messy Middle of a Project... And Your Career as an Artist | Reflecting on Creative Beginnings with Olga Muzician & Lauren Hull
• Coming Back From a Creative Break with Courtney Weisel of Steel Birch Studios

Creative finds from the episodes:

• Melange Paints - Jen’s discount code mentioned: JEN10

Brushes mentioned (use code BANTER10 for 10% off):

• Artist Brush Set - Small
• Palm Artist - 1” Flat Paintbrush
• Zibra’s “Bundle & Save” Sets

Welcome to Brush & Banter—the podcast where creativity meets real-life hustle. Brought to you by Zibra, we go beyond perfect brushstrokes to explore the messy, magical, and meaningful side of being an artist. We’re here to bring you conversations with working artists, practical tips to grow your creative business, and a built-in painting companion for your next project.

Brush & Banter is co-hosted by Brie Hansen, President of Zibra; Annie Bolding, Founder of It’s a Disco Day Designs; and Lauren Cooper, Founder of Rosemont Lane Design Studio.

Connect with Zibra:

• Website
• Instagram
• TikTok
• Facebook
• YouTube
• Blog