When Tom Rebers was told to "charge the going rate," it sounded safe and reasonable. But playing it safe nearly cost him his business. In this episode of The Worst Advice I Ever Got, Tom shares how he learned to set his own value, stop following industry norms, and build a business that actually works for him.

If you’ve ever underpriced yourself or felt stuck following “what everyone else does,” this one’s for you.

• (00:00:00) - Introduction to Tom Reber and the Contractor Fight
• (00:00:59) - The Worst Advice: Charging the Going Rate
• (00:01:52) - Understanding the Going Rate Trap
• (00:02:48) - Origin of the Bad Advice and Early Pricing Mistakes
• (00:04:24) - Years of Being Busy But Broke
• (00:07:37) - Trying to Fix the Wrong Problems
• (00:08:47) - Head Trash and Limiting Beliefs About Worth
• (00:11:27) - Fear, Mindset, and the Reticular Activating System
• (00:13:33) - The Christmas Morning Wake-Up Call
• (00:15:12) - Building Loyalty Through Client Touches
• (00:17:00) - Defining the Ideal Customer
• (00:18:55) - Where to Find the Contractor Fight
• (00:19:30) - Closing Thoughts and Reflection

The NFL is back and here to talk the worst advice he's ever got is former Atlanta Falcons FB, Ovie Mughelli.

• (00:00:00) - Introduction to Obi Mahali
• (00:00:49) - The Worst Advice: Hard Work Speaks for Itself
• (00:01:40) - High School Stardom and College Transition
• (00:03:59) - Fighting for a D1 Scholarship
• (00:05:38) - Realizing Hard Work Isn't Enough
• (00:07:02) - NFL Politics in Baltimore
• (00:08:56) - Learning to Advocate with Coaches
• (00:09:41) - Earning the Starting Role
• (00:11:20) - Tough Season in Atlanta
• (00:13:54) - Advocacy After Football
• (00:14:55) - Campaigning for the Pro Bowl
• (00:16:27) - Transition to Healthcare and Benefits Work
• (00:17:42) - Overcoming the Jock Stereotype
• (00:19:10) - Reinvention and Business Impact
• (00:19:53) - The Universal Lesson: Hard Work Plus Advocacy
• (00:22:17) - Closing Thoughts and Takeaways

College football national champion and Heisman winning quarter back Danny Wuerffel took advantage of every opportunity and it turned him into a star. Now he thinks that was the worst advice he ever got.

• (00:00:05) - Former Heisman Winning Quarterback Danny Werfel on the Worst Advice
• (00:00:29) - The Worst Advice You Ever Got
• (00:01:40) - Tom Brady on Taking a Break From Work
• (00:08:58) - Danny Glover on Reaching Out to Others
• (00:11:45) - Teaching Parents to Evaluate Their Own Opportunities
• (00:18:35) - Danny Glover on Taking Advantage of Every Opportunity
• (00:19:17) - Danny Glover on Taking Advantage of Every Opportunity