The Work Only You Can Do — Carol Kaemmerer
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The Work Only You Can Do — Carol Kaemmerer
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Carol Kaemmerer is an executive branding and influence strategist and the author of LinkedIn for the Savvy Executive. After more than 20 years as a marketing communications consultant for a Fortune 500 company, she now helps senior executives get clear on what they stand for and build the visibility and credibility that lead to new opportunities.
In 2011, the company Carol had served for two decades outsourced its marketing communications work, and she realized she had looked after its brand far better than her own. She went on to build a business helping executives tell their stories. Years later, her business coach pointed out that being identified solely with LinkedIn was not serving her, and Carol began to reconsider how she describes her work. She reflects on the self-blame that can follow losing a client, on a question that changed one client’s career direction, and on the difference between work many people can do and work only you can do.
Carol and I discuss:
- [00:02:22] What losing a 20-year client in 2011 revealed
- [00:05:38] The self-blame that followed
- [00:07:29] How unexpected referrals became a business
- [00:11:25] A sales leader, a volunteer question, and a new role
- [00:16:37] Building a network beyond one company
- [00:18:19] Her coach’s advice about being identified with LinkedIn
- [00:18:54] Spending her time on the work only she can do
Learn more about Carol at:
LinkedIn: https://www.linkedin.com/in/carolkaemmerer
Website: https://carolkaemmerer.com
Book: https://carolkaemmerer.com/books
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