『The Wonderful World of Wine (WWW)』のカバーアート

The Wonderful World of Wine (WWW)

The Wonderful World of Wine (WWW)

著者： Kim Simone And Mark Lenzi
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Hosts Mark Lenzi And Kim Simone Explore All Things Wine With You! Trends, News, Education And So Much More Airing Weekly On Franklin Radio WFPR 102.9 FMAll rights reserved
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  • Episode 319-Wine Digital Marketing With Molly Bossardt

    Episode 319-Wine Digital Marketing With Molly Bossardt
    2026/07/05
    The Wonderful World of Wine (WWW) Episode 319 Hosts Kim Simone and Mark Lenzi exploring all things wine with you! Wine Digital Marketing With Molly Bossardt In this episode of The Wonderful World of Wine (WWW), hosts Kim and Mark sit down with Molly Bossardt of Bread & Butter Digital Marketing to pull back the curtain on the complex and rapidly evolving world of wine marketing. If you think digital marketing is just posting a photo of a bottle on Instagram, prepare to be amazed. Molly shares her extensive background in the industry and dives deep into the intricate components that drive successful digital strategies today. In this episode, we discuss: The "Snob Problem": A breakdown of Molly’s viral article, “The Wine World Has A Snob Problem,” and why accessibility is the key to the industry’s future. Generational Shifts: How different age groups perceive wine and why a "one-size-fits-all" marketing approach is failing. The Power of the Story: Why the narrative behind the label is often more important than the technical specs of the liquid inside. Influencers vs. Marketing: The distinct roles of wine influencers and professional digital marketing, and how they can coexist. The Adaptation Challenge: Why wine will endure, but only if marketing tactics adapt to modern consumer behavior. Digital Tools & Trends: The current status of email marketing, the effectiveness of various social media platforms, and what many people—and AI—get wrong about wine communication. From the technical nuances to the emotional heartbeat of brand storytelling, this conversation proves that there is a lot more to wine marketing than meets the eye. Listen now to discover how the wine world is finally finding its digital voice. Explore more from Molly: www.breadandbutterdigitalmarketing.com Cheers 🍷🍷🍷 Kim and Mark www.thewww.wine #WineMarketing #DigitalStrategy #TheWonderfulWorldOfWine #WineTrends #Storytelling #WineBusiness #Podcast #BreadAndButterDigital #WineInfluencers #WineEducation
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    40 分
  • Episode 318-Sip, Sense, and Savor: Unlocking the Mindful Glass with Carrie Boyle

    Episode 318-Sip, Sense, and Savor: Unlocking the Mindful Glass with Carrie Boyle
    2026/06/21
    The Wonderful World of Wine (WWW) Episode 318 Hosts Kim Simone and Mark Lenzi exploring all things wine with you! Sip, Sense, and Savor: Unlocking the Mindful Glass with Carrie Boyle Cheers, wine lovers! In this episode of The Wonderful World of Wine (WWW), your hosts Kim and Mark sit down with the incredibly multi-talented Carrie Boyle. Carrie isn’t just a wine specialist; she is a renowned educator, judge, and the author of the transformative book, “The Mindful Glass: Hands-on Wine Lab.” If you’ve ever wanted to deepen your connection to what’s in your glass, this episode is a masterclass in sensory exploration! Inside the Episode: A Journey Through the Vine: Carrie shares her fascinating background in the wine world and gives us a peek into the exciting projects she is currently working on. Health First: We dive into why The Mindful Glass begins with a health advisory and the importance of approaching wine with intention. The Art of Mindfulness: Learn how to slow down and truly experience wine through the lens of mindfulness. Building Aroma Memories: Carrie explains her unique method for building "aroma capsules" to help you identify and remember scents forever. The Wine Lab Experiments: We get hands-on discussing Carrie’s experiments with acidity and glassware. Demystifying the 20-Point Scale: We break down the professional 20-point scoring scale. Entertaining & Future Flips: Carrie shares her secrets for entertaining with wine and gives us an exclusive scoop on her next book project! Whether you are a novice or a seasoned sommelier, Carrie’s "Wine Lab" approach will change the way you pour your next glass. Connect with our guest: Explore Carrie’s book and educational resources at: 💻 www.the-mindful-glass.com Keep up with Kim and Mark: For more episodes and wine resources, visit us at: 💻 www.thewww.wine Cheers 🍷🍷🍷 Kim and Mark #WinePodcast #TheWonderfulWorldOfWine #TheMindfulGlass #WineEducation #WineTasting #MindfulDrinking #AromaMemories #FoodAndWine #WineLovers #CarrieBoyle #WineExperiments
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    36 分
  • Episode 317-Tariffs, Triumphs, and the Supreme Court: A Conversation with Victor Owen Schwartz

    Episode 317-Tariffs, Triumphs, and the Supreme Court: A Conversation with Victor Owen Schwartz
    2026/06/07
    The Wonderful World of Wine (WWW) Episode 317 Hosts Kim Simone and Mark Lenzi exploring all things wine with you! Tariffs, Triumphs, and the Supreme Court: A Conversation with Victor Owen Schwartz In this landmark episode of The Wonderful World of Wine (WWW), hosts Kim and Mark sit down with a true titan of the industry and a recent headline-maker: Victor Owen Schwartz. As the founder and president of VOS Selections, a premier New York-based importer and distributor, Victor shares the incredible journey of his career—one that started not with a vineyard, but with a bold letter to the legendary British wine expert Steven Spurrier. We dive deep into the mechanics of the industry, the complexities of the Three-Tier System, and the realities of wine taxes. However, the conversation takes a historic turn as we discuss Victor's role as the plaintiff in the 2025 Supreme Court case, Schwartz vs. Trump. In This Episode, We Discuss: The Spark: How a single letter to Steven Spurrier launched a lifelong career. Industry Insights: A masterclass on importing, distributing, and navigating the Three-Tier System. The Legal Battle: The inside story of the Supreme Court case that shook the trade. The Win: Detailed analysis of Victor's successful challenge against tariffs and what it means for the future of wine. A Surprising Correspondence: The story behind the personal letter Victor received from former VP Mike Pence. Connect with Our Guest and Show: VOS Selections: www.vosselections.com The Wonderful World of Wine(WWW): www.thewww.wine Cheers 🍷🍷🍷 Kim and Mark #WinePodcast #VOSSelections #WineIndustry #SupremeCourt #SchwartzVsTrump #WineTariffs #ThreeTierSystem #WineEducation #TheWonderfulWorldOfWine #WineImporting
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    40 分
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