『The Whitespark Local Update』のカバーアート

The Whitespark Local Update

The Whitespark Local Update

著者: Darren Shaw & Claire Carlile
無料で聴く

The Whitespark Local Update is the go-to podcast for Local SEOs and Marketers who want to stay ahead of the curve in local search and the local visibility space. Join industry experts Claire Carlile and Darren Shaw for a lively, insightful roundup of their carefully curated selection of top “must-read” and “must-watch” links, including news, trends, and can't-miss resources.© 2026 Darren Shaw & Claire Carlile マーケティング マーケティング・セールス 経済学
エピソード
  • NEW Google Maps Feature, 1.8M GBP Study & Marketing Personas Guide | E46 The Whitespark Local Update
    2026/09/01

    Darren Shaw and Claire Carlile are back with the latest local SEO news, updates, and takeaways from the past week, including:

    📝 “Tell Maps” is live! (Claudia Tomina)

    📝 Google Business Profile Alert for Local SEOs & Agency Owners (Amy Toman)

    📝 What 1.8 million Google Business Profiles tell us about local SEO success (Darren Shaw)

    📝 The Best Persona Tool On the Web Is Now Live (Rand Fishkin)

    📝 EP 270 - The Hidden Advantage: How Brand Awareness Decides the Click in Legal Search (Near Media, Mike Blumenthal)

    📝 THE COMPREHENSIVE GUIDE TO MARKETING PERSONAS (iPullRank)

    続きを読む 一部表示
    20 分
  • AI Watermarking, Google LSA Changes & AI Search Ranking Problems | E45 The Whitespark Local Update
    2026/08/26

    In this episode, Darren Shaw and Claire Carlile share the latest local SEO news, updates, and insights from the past two weeks:

    📝 Breaking news: View Counts on Google Posts (Muhammad Hussain)

    📝Hack to Get Activities on Your Google Business Profile (Claudia Tomina)

    📝 Tactics for Building a Local Brand in the Age of AI Search — An Agency Panel (Near Media)

    📝 How AI text watermarking works (James Padolsey)

    📝 Why AI Search Won’t Rank This Website (Live Audit) (SterlingSky)

    📝 Google Local Service Ads Now Pull Content Straight From Your Website (Ishan Gupta)

    📝 Direct Traffic in GA4: What It Really Measures (and 10 Ways to Increase It) (Andy Crestodina)

    続きを読む 一部表示
    26 分
  • Report Owner Responses on GBP, ChatGPT Gets Yelp Review/Photo Data | E44 The Whitespark Local Update
    2026/08/18

    In this episode, Darren Shaw and Claire Carlile share the most exciting local SEO news and insights from the past two weeks:

    📝 Links back in GBP products populated via product editor (Claire Carlile)

    📝 Whitespark Analyzed GBP Review Questions for 765 Businesses (Miriam Ellis)

    📝 Yelp Licenses Its Review, Photo, and Request-a-Quote Data to ChatGPT ((Krystal Taing)

    📝 You Need to Nail Your “Brand Facts” (Cyrus Shepard)

    📝 New GBP Feature: Report Owner Response (Vinay Toshniwal, Jacek N. Kozio)

    📝 15 Tips for Winning in LLMs (Suganthan Mohanadasan)

    Follow us on LinkedIn ❤️

    Darren Shaw: https://www.linkedin.com/in/darrenshawwhitespark/
    Claire Carlile: https://www.linkedin.com/in/clairecarlile/

    続きを読む 一部表示
    21 分
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません