『The Whitespark Local Update』のカバーアート

The Whitespark Local Update

The Whitespark Local Update

著者: Darren Shaw & Claire Carlile
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概要

The Whitespark Local Update is the go-to podcast for Local SEOs and Marketers who want to stay ahead of the curve in local search and the local visibility space. Join industry experts Claire Carlile and Darren Shaw for a lively, insightful roundup of their carefully curated selection of top “must-read” and “must-watch” links, including news, trends, and can't-miss resources.© 2026 Darren Shaw & Claire Carlile マーケティング マーケティング・セールス 経済学
エピソード
  • How Google Builds AI Answers, GBP Verification Risks & Review Changes | E22 The Whitespark Local Update
    2026/03/03

    Claire Carlile and Darren Shaw are back again with another episode of the Whitespark Local Update Podcast. This time, they cover:

    📝 Google’s Minimum Viable Content Refresh (Steve Toth)

    📝 Google is Nudging Reviewers to Edit Their Past Reviews (Claudia Tomina)

    📝 Reviews + The Real World: Learnings From Famed Restaurant Reviewer, Marilyn Hagerty (Miriam Ellis)

    📝 Updated Privacy Guidelines for Suspension & Reinstatement Requests (Vinay Toshniwal)

    📝 What Extraction Method Is Google Using to Build Grounding Snippets? (Dan Petrovic)

    📝 Careful With Google Business Profile Verification Flow (Claudia Tomina)

    📝 Whitespark’s New Google Business Profile Reinstatement Service

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    20 分
  • AI Talking to AI, GBP Violations, Local Packs Decline | E21 The Whitespark Local Update
    2026/02/24

    The local search world never slows down, and Claire Carlile and Darren Shaw are back to break down the biggest developments from the past week:

    📝 How To Mine Google Search Console For Conversation Data (Regex Included) (Chris Long)

    📝 Have AI Get Prices – Google Business Profiles – AI Talking to AI (Ben Fisher)

    📝 Updated Google Business Profile Policies (Hiroko Imai)

    📝 How to Create AI Personas: 5 Prompts for Smart Marketing Alignment (Andy Crestodina)

    📝 Stop Chasing the Local 3-Pack, Start Building an Entity That Ranks Beyond it (Claudia Tomina)

    📝 Google Business Profile Violations Google ACTUALLY Punishes (SterlingSkyInc)

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    21 分
  • New GBP Feature, AI Isn't Replacing Local Search, LSA Tips | E20 The Whitespark Local Update
    2026/02/17

    Claire Carlile and Darren Shaw are back to recap the most important local SEO developments from the past two weeks. In this episode, they cover:

    📝 Google Reviews Bug on Chrome (Vinay Toshniwal)

    📝 New “Insights” section in GBP (Dipa Gandhi)

    📝 AI Isn’t Replacing Local Search (Crystal Carter on the NearMemo podcast)

    📝 How to improve LSA visibility (Eric Levine on the NearMemo podcast)

    📝 What if User Satisfaction is the most important factor in SEO? (Marie Haynes)

    📝 Moving from a Google-shaped Web to an Agent-shaped Web (Mike King)

    📝 Does Schema Help with AI Visibility? (Mark Williams-Cook)

    😍 Whitespark Local Ranking Grids

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    18 分
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