On this week’s episode of The Whitespark Local Update, Darren and Claire dive into what’s new, what’s weird, and what actually matters in local SEO.

Here’s what we cover:

📝 Why Local SEO is thriving in the AI-first search era (Rob Tindula on SEL)

📝 Ranking in Local SEO: The One Signal Google Trusts Most (Claudia Tomina)

📝 Citation consistency for LLMs (Matthew Forzan, and thanks to David Iwanow for the heads up)

📝 NEW Bing Places for Business

📝What Google’s num=100 Change Means for SEO Data (Noah Learner)

📝 Advancing your SEO Strategy for AIOs and the AI-era of search (Seer Interactive)

This week on The Whitespark Local Update, Darren and Claire break down the latest in local search:

📝 The Future of AI Search (Britney Muller)

📝 Business Loses 800 Reviews for “Asking for Reviews at the Register” (Claudia Tomina)

📝 Report Business Conduct Form

📝 Places Insights in BigQuery is now Generally Available (Google)

📝 Suspensions Are on the Rise (Barry Schwartz)

📝 How Hospitality & Travel Brands Can Win in AI-Driven Search (Koozai)

📝 Template for Self-Auditing Your AI Local Search Visibility (Phil Rozek)

📝 Spin-off Pages: a Bazooka for Your Local SEO (Phil Rozek)

Another week, another local SEO drop from Claire and Darren. This week we’re talking:

📝 AI mode and Gemini are being integrated into Chrome (Chris Long)

📝 Citation Mining Tool for AI SEO (Dan Petrovic)

📝 The Writing is on the Wall for Q&A (Local Search Forum)

📝 AI Comes to GBP: 'Ask Maps About This Place' (NearMedia)

📝 From SEO to AIO: Why Your Content Needs to Exist in AI Training Data (Stephen Burns)

📝 The AI Search Lab Glossary by Wix Studio (Crystal Carter)

📝 SearchPulse AI Reports (Reflectdigital)