『The Whitespark Local Update』のカバーアート

The Whitespark Local Update

The Whitespark Local Update

著者： Darren Shaw & Claire Carlile
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今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 The Whitespark Local Update is the go-to podcast for Local SEOs and Marketers who want to stay ahead of the curve in local search and the local visibility space. Join industry experts Claire Carlile and Darren Shaw for a lively, insightful roundup of their carefully curated selection of top “must-read” and “must-watch” links, including news, trends, and can't-miss resources.© 2026 Darren Shaw & Claire Carlile マーケティング マーケティング・セールス 経済学
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  • How To Optimize Google's Local AI, LSAs For Restaurants, Schema! | E29 The Whitespark Local Update

    How To Optimize Google's Local AI, LSAs For Restaurants, Schema! | E29 The Whitespark Local Update
    2026/04/28

    On this episode of the Whitespark Local Update, Claire Carlile and Darren Shaw bring you a fresh roundup of last week’s most important local SEO updates. They cover:

    📝 Google Ask Maps is moving from listings to recommendations (Rich Sanger)

    📝 ‘Restaurants’ and ‘coffee and dessert’ now have local service ads (Eric Levine)

    📝 Schema Markup for Internal Knowledge Graphs to Support Topic Entity Strategy in AI Search (Aimee Jurenka)

    📝 Google Maps Blocked 292 Million Reviews & Removed 13 Million Fake Profiles (Search Engine Roundtable, Barry Schwartz)

    📝 The ghost citation problem (Kevin Indig via his newsletter Growth Memo)

    📝Commodity and Non-Commodity Content (Mark Williams-Cook)

    📝 Most SEOs Are Preparing for Yesterday's Internet (Ross Simmonds)
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    22 分
  • Disappearing Reviews, New Business Name Policy, AI Visibility How-to | E28 The Whitespark Local Update

    Disappearing Reviews, New Business Name Policy, AI Visibility How-to | E28 The Whitespark Local Update
    2026/04/21

    We are back with another episode of the Whitespark Local Update, where our host Darren Shaw and special guest Claudia Tomina discuss:

    📝 Google Business Profile Updates Identity Change Policy Language

    📝 Why Are My Google Reviews Disappearing? What Businesses Need to Know About Google's New Review Policies and Algorithm Updates (Claudia Tomina)

    📝 How a Topic Entity Update Increased AI Visibility 10.8% (Aimee Jurenka)

    📝 Top Takeaways from the New Google Business Profile Playbooks (Miriam Ellis)

    🔥 Reputation Arm
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    23 分
  • New! Google Maps Video Editing Tool, Text Message Button & AI Search | E27 The Whitespark Local Update

    New! Google Maps Video Editing Tool, Text Message Button & AI Search | E27 The Whitespark Local Update
    2026/04/14

    Claire Carlile and Darren Shaw are back with another episode of the Whitespark Local Update. In this one, they talk about:

    📝 Google Just Elevated Text Messaging to a Primary Conversion Action (Aaron Weiche)

    🔥 Leadferno: https://leadferno.com/

    📝 Your guide to local search in the age of AI (Amanda Jordan, Wix Studio)

    📝 Ask Maps inside the Google Maps app just got a lot more personal (Claudia Tomina)

    📝 How To Contact Support When Your GBP Edit Is Rejected (Stefan Somborac on the Local Search Forum)

    📝 Video editing features in Google Maps (Valentina Vasileva)

    📝 You can add captions to photos directly while uploading them in the GBP dashboard (Valentina Vasileva)

    📝 Can AI responses be influenced? The SEO industry is trying (Mia Sato)

    📝 The people who ruined the internet (Amanda Chicago Lewis)
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    19 分
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