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  • Seven Steps to Finding a Business Idea That Somebody Will Buy

    Seven Steps to Finding a Business Idea That Somebody Will Buy
    2026/11/01

    Dr. Liia shares seven steps for finding a business idea people will pay for, from identifying a specific problem to testing demand.

    Watch on YouTube

    The White Coat Strategist
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    12 分
  • Get to a No as Fast as Possible

    Get to a No as Fast as Possible
    2026/10/25

    Dr. Liia outlines a 90-day approach to testing a business idea while keeping your job, from reviewing employment contracts to creating the smallest sellable offer. She discusses customer conversations, the three-strangers rule, and setting a stopping point before investing more time and money.

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    Visit The White Coat Strategist
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    14 分
  • Nobody Buys Your Experience. They Buy One Specific Problem Being Solved.

    Nobody Buys Your Experience. They Buy One Specific Problem Being Solved.
    2026/10/19

    Dr. Liia walks through six steps for turning pharmaceutical industry experience into a concrete consulting offer. Learn how to identify a recurring client problem, define a small sellable service, price it realistically, and test demand before building.

    Watch on YouTube: Nobody Buys Your Experience. They Buy One Specific Problem Being Solved.

    Visit The White Coat Strategist.
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    11 分
  • "I'll Just Consult." Here Is What You Are Actually Signing Up For.

    "I'll Just Consult." Here Is What You Are Actually Signing Up For.
    2026/09/17

    "I'll just consult" is the default exit plan for almost everyone leaving pharma - and most people have never seen what consulting actually involves day to day. In this episode: the work you're really signing up for, who pays for it, and how to know if it fits you.

    Watch the video version on YouTube: youtube.com/@TheWhiteCoatStrategist

    CV templates, career kits and more: thewhitecoatstrategist.com
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    14 分