The Wheels Fall Off at Every Stage: Lessons From Scaling to 24 Practices Featuring Dr. Corey Malnikof, EP 283
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What does it actually take to go from one struggling clinic to 24 locations? In this episode, Tracy Cherpeski talks with Corey Malnikof, founder of Palmer Care Group, about the real story behind scaling a multi-location healthcare practice — starting with the month he nearly lost everything before he found the systems that changed his trajectory.
Corey shares the financial test he uses with every practice owner who asks about opening a second location, the stages of growth where "the wheels fall off," and why Palmer Care Group intentionally paused expansion at 24 clinics to build stronger infrastructure. He also opens up about the hardest responsibility he's ever had to hand off as a founder, and how coaching and mentorship shaped nearly every decision along the way.
Whether you're considering your first expansion or you're already managing multiple locations, this conversation offers grounded, tested guidance on systems, delegation, and building a team you can trust.
Read the full show notes, memorable quotes, and key takeaways.
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