What if the thing keeping your coaching business stuck isn't your content but the way you're thinking about sales?

In this episode of The Divorce Revolution Podcast, I'm kicking off a brand-new five-part series called Sold Before the Call, where I'm breaking down the sales mindset and systems I believe the coaching industry has been missing.

When I first started my coaching business, I thought my biggest job was becoming a great coach. What I wasn't prepared for was all the other hats I'd have to wear—copywriter, content creator, marketer, CEO...and the one role nobody really talks about: salesperson.

The truth is, being a great coach and building a successful coaching business are two completely different skill sets. So today I'm sharing why sales isn't a one-time event that happens on a discovery call. It's a mindset. It's a daily practice. And it's the difference between coaches who hope clients show up and coaches who know how to create consistent revenue.

I'll also walk you through the daily habits of top-performing sales professionals, how to shift from passive to active energy, and why learning to think like a sales rep doesn't make you pushy—it makes you a better business owner.

If you've been spending more time perfecting your content than intentionally creating sales opportunities, then this episode is for you.

Resources Mentioned:

• Join The Selling Sprint interest list: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 00:59 The many hats coaches wear and the one most people avoid
• 02:26 Why sales isn't a single event, but a daily mindset
• 03:10 Why I created the Sold Before the Call series
• 07:00 A preview of my new Selling Sprint program
• 07:59 The trap of avoiding sales by staying "busy" with other tasks
• 10:25 The commission-based mindset that changed how I approach business
• 13:13 The daily habits every coach can borrow from great sales reps
• 16:47 Why follow-up, tracking your numbers, and knowing your pipeline matter
• 21:03 A self-audit to help you identify where you're being passive in your business
• 22:26 Your homework before Part 2 of the series
• 24:04 What's coming next in Sold Before the Call

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

If you've ever had someone get all the way to a discovery call only to hesitate because of the investment, uncertainty, or fear that coaching won't work for them, this episode is for you.

I'm breaking down why lowering the barrier to entry doesn't mean lowering your value, how a short trial can build trust without giving away your expertise, and why creating quick wins is one of the most powerful ways to help clients confidently move forward.

I'll also walk you through how to structure a coaching trial, how to transition into a natural next-steps conversation, and why the best sales conversations never feel like you're convincing someone to buy.

Resources Mentioned:

• Join the waitlist for ReNewU, the step-by-step business roadmap for women who are DONE guessing and finally ready to build a profitable coaching business: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 01:17 Why one-week coaching trials can help increase conversions
• 04:08 Why creating quick wins is the fastest way to build trust
• 06:10 How to structure a one-week coaching trial
• 07:20 How to lead a natural "next steps" sales conversation after the trial
• 10:03 Pricing strategy for a one-week coaching trial
• 12:35 Why the best coaches sell through service, not pressure
• 14:31 The mindset shift that makes continuing with you feel like the obvious next step

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

Have you ever thought, "I know I can coach…so why aren't clients coming in consistently?"

In this episode of The Divorce Revolution Podcast, I'm talking to the coach who's already proven she can get clients—but still can't seem to create predictable income.

Maybe you've signed a beta client. Maybe you've landed a client through a referral, networking, or even Instagram. You know you're capable. You know your coaching works. But your business still feels unstable.

In this episode, I'm breaking down why this stage of business is so frustrating, why getting a few clients isn't the same as having a predictable business, and the simple diagnostic I use to figure out where a coaching business is actually breaking down.

Resources Mentioned:

• Book your FREE Client Traction Diagnostic Call: https://calendly.com/amber-shaw/client-traction-diagnostic

What I Discuss:

• 01:46 The biggest insights from my recent DM Dollars workshop
• 03:07 Why the "weird middle" stage of business feels so frustrating
• 05:15 The problem with relying on referrals and other unrepeatable client sources
• 07:26 What I actually mean when I talk about building systems
• 08:15 The one metric I want you to track this week instead of views and followers
• 09:40 How to tell whether you have a visibility problem or a sales conversation problem
• 11:23 A free diagnostic call to help identify your biggest bottleneck
• 14:05 My challenge for you as you head into the second half of the year

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

Ever walk away from a DM conversation thinking, "I just gave away an entire coaching session and they still didn't become a client?"

In this episode of The Divorce Revolution Podcast, I'm giving you a little tough love because the way most coaches are handling their DMs is quietly costing them clients—and they don't even realize it.

I see this all the time. A coach gets a message from someone who's struggling, and because she's genuinely caring and wants to help, she immediately jumps into coaching mode. She gives advice, offers strategies, sends voice notes, and pours her heart into helping. But then nothing happens. No sales call, no client, and the coach is left wondering why being more helpful isn't leading to more business.

If you've been giving tons of value in the DMs, feeling drained, or hearing a lot of "thank you" but not getting clients, then this episode is for you.

Resources Mentioned:

• Save your seat on the FREE DM Dollars live business training: https://products.ambershaw.com/dm-dollars-v2
• Join the waitlist for ReNewU, the step-by-step business roadmap for women who are DONE guessing and finally ready to build a profitable coaching business: https://products.ambershaw.com/signature-waitlist
• Listen to Episode 479. Do You Know Where Your Next Client Is Coming From?: https://podcasts.apple.com/us/podcast/479-do-you-know-where-your-next-client-is-coming-from/id1577282350?i=1000770733158

What I Discuss:

• 01:28 Why DMs are one of the most important pieces of predictable revenue
• 04:41 The overcoaching trap that's quietly costing coaches clients
• 06:26 A real-life weight loss coaching example that explains exactly why this happens
• 09:25 The deeper reasons coaches overcoach in the DMs
• 12:19 The real purpose of your DMs—and why it's not coaching
• 12:53 What to do instead if you want conversations to lead somewhere
• 15:15 How to confidently invite someone onto a discovery call
• 15:49 Why the goal is to stop solving and start qualifying

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

Ever wonder why it seems like other coaches are signing clients from Instagram so easily…while you're posting consistently and getting nowhere?

The truth is, signing clients from Instagram is actually a very simple funnel—but simple doesn't mean easy. There are specific things that need to happen before someone goes from seeing your content to getting in your DMs, hopping on a call, and becoming a paying client.

In this episode, I'm breaking down the hidden pieces most coaches are missing, the common bottlenecks I see over and over again, and why the problem usually isn't your work ethic—it's the system you're using.

If you've been posting consistently, wondering why Instagram isn't turning into clients, or feeling like everyone else has figured it out except you, then this episode is for you.

Resources Mentioned:

• Save your seat on the FREE DM Dollars live business training: https://products.ambershaw.com/dm-dollars-v2
• Join the waitlist for ReNewU, the step-by-step business roadmap for women who are DONE guessing and finally ready to build a profitable coaching business: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 02:07 The simple Instagram funnel most coaches are trying to master
• 02:38 Why I believe Instagram is still the best platform for coaches
• 05:21 The Three P Framework and how to find what's broken in your business
• 07:22 The most common bottlenecks keeping coaches stuck
• 08:16 My client Lisa's story—and what finally helped her start signing clients consistently
• 10:56 Exactly who DM Dollars is for
• 12:49 What you'll learn inside the workshop
• 13:40 Why I want you to come back—even if you attended before

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

It's June. Are you where you thought you'd be in your coaching business by now?

In this episode of The Divorce Revolution Podcast, I'm having the conversation that not enough coaches are willing to have publicly.

Because if we're being honest, there are a lot of coaches who started this year full of excitement and big goals…and now, halfway through the year, they're feeling frustrated, discouraged, and wondering why things haven't clicked yet.

Maybe you've been posting consistently.

Maybe you've invested in courses.

Maybe you've even signed a client or two.

But the traction you hoped for still isn't there.

And when that happens, it's easy to start questioning everything—your niche, your offer, your abilities, and even whether you're cut out for this in the first place.

In this episode, I'm pulling back the curtain on the parts of entrepreneurship that people rarely talk about: the emotional rollercoaster, the financial pressure, the imposter syndrome, and the reality that becoming a successful coach requires far more than just learning how to coach.

Most importantly, I want you to know that struggling right now does not mean you're failing.

If anything, I hope this episode reminds you that you're not alone, you're not broken, and you don't have to figure this all out by yourself.

Resources Mentioned:

• Join the waitlist for ReNewU, the step-by-step business roadmap for women who are DONE guessing and finally ready to build a profitable coaching business: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 02:30 The conversations nobody is having on Instagram
• 03:53 Why building a coaching business can feel so emotionally exhausting
• 04:32 How inconsistency starts to chip away at your confidence
• 05:13 Imposter syndrome, embarrassment, and feeling like you're falling behind
• 06:22 The financial pressure nobody talks about
• 08:08 Why struggling does not mean you're failing
• 09:08 The tough-love truth about getting support
• 09:46 The five jobs most coaches don't realize they're signing up for
• 11:15 Why sales, messaging, and marketing are learned skills
• 13:03 The real reason so many coaches stay stuck
• 13:51 Why finding the right mentor can change everything
• 14:39 An invitation to stop guessing and start fixing what's actually broken

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

If I asked you right now where your next client is coming from…could you answer confidently?

In this episode of The Divorce Revolution Podcast, I'm talking about one of the biggest differences between coaches who occasionally get clients and coaches who create consistent, predictable income. Because there's a huge difference between getting a client here and there…and actually knowing where your next client is coming from.

If you've been getting clients inconsistently, relying on referrals, or wondering why your business still feels so unpredictable despite all the effort you're putting in, then this episode is for you.

Resources Mentioned:

• Join the waitlist for ReNewU, the step-by-step business roadmap for women who are DONE guessing and finally ready to build a profitable coaching business: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 00:43 Why The Divorce Revolution is evolving and what that means
• 02:30 The question every coach should be able to answer
• 03:53 Why a random client acquisition model feels so frustrating
• 07:18 The signs your business is more random than you realize
• 14:32 Why doing more of the same isn't creating better results
• 18:46 What a predictable client-attraction system actually looks like
• 21:19 The simple 1:1 coaching funnel most coaches should focus on first
• 24:50 A sneak peek at my upcoming FREE DM Dollars workshop
• 25:18 An honest check-in: are you building a business or just surviving one?

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

Got a freebie but not sure if it's actually helping you get clients?

In this episode of The Divorce Revolution Podcast, I'm wrapping up our 4-part freebie series by talking about something I think most coaches miss: your freebie is not just a PDF or link in your bio—it's part of a bigger client-attraction system.

I'm breaking down what it actually looks like to turn your freebie into something that consistently brings new people into your world, builds trust, and naturally leads them toward working with you. Because if your freebie is just sitting there getting occasional downloads… but not leading anywhere… then it's probably not doing the job you need it to do.

Inside this episode, I walk you through the full flow—from getting eyes on your freebie, to what happens after someone downloads it, to how to know where the breakdown is if it's not converting.

Resources Mentioned:

• Episode 475. What a Freebie Actually Does (And Why Most Don't Work): https://podcasts.apple.com/us/podcast/475-what-a-freebie-actually-does-and-why-most-dont-work/id1577282350?i=1000766197629
• Episode 476. How to Create a Freebie That Actually Attracts Buyers (Not Freebie Hunters): https://podcasts.apple.com/us/podcast/476-how-to-create-a-freebie-that-actually-attracts/id1577282350?i=1000767347976
• Episode 477. Why Your Freebie Isn't Converting (And What to Fix First): https://podcasts.apple.com/us/podcast/477-why-your-freebie-isnt-converting-and-what-to-fix-first/id1577282350?i=1000768528265
• Join the waitlist for ReNewU, the step-by-step business roadmap for women who are DONE guessing and finally ready to build a profitable coaching business: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 00:44 Why your freebie should work like a system—not a one-time download
• 02:00 How to get more eyes on your freebie consistently
• 05:02 What should happen after someone opts in
• 07:55 The follow-up most coaches forget after someone downloads
• 10:09 My 10-day push test to see if your freebie is actually working
• 12:15 The mindset shift that changes how you look at lead magnets
• 13:34 How to use DMs to turn downloads into real conversations

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com