Have you ever read a post and thought…"Wait, is this talking about me?"

In this episode of The Divorce Revolution Podcast, I'm breaking down what it actually takes to create messaging that makes your ideal client feel seen, understood, and ready to work with you—because they genuinely feel like you get them.

If you've been posting consistently but not getting traction—or you feel like your content just isn't landing the way it should—this episode is going to show you exactly where to start.

Resources Mentioned:

• Save your seat on the FREE DM Dollars live business training: https://products.ambershaw.com/dm-dollars

What I Discuss:

• 02:14 What messaging actually means (and why it feels so hard)
• 03:56 Why most coaches miss the mark with their messaging
• 05:30 A real example of messaging that sounds good but doesn't convert
• 07:19 Why you need to lead with the real, front-facing problem
• 09:40 Why hyper-specific messaging always wins over generic content
• 10:18 A weight loss coaching example that will shift how you think about messaging
• 13:02 The truth about "saturation" and why you're not actually blending in
• 15:53 How niching down makes your messaging more powerful (not limiting)
• 17:27 The difference between relatable vs relevant content

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

You're getting people in your DMs…so why aren't they turning into clients?

In this episode of The Divorce Revolution Podcast, I'm breaking down one of the most frustrating parts of building a coaching business—when you're finally getting engagement, conversations are happening but nothing is converting.

Because the truth is, a lot of coaches think the problem is their content. But what I see over and over again is that the breakdown actually happens inside the DMs—in how those conversations are being handled.

And I get it. Nobody really teaches you how to do this. You're trying to be helpful, you don't want to be pushy, and you're just kind of figuring it out as you go. But there are a few very specific mistakes that are quietly costing you clients.

In this episode, I walk you through the three biggest ones I see all the time—why they happen, and what to do instead so you can start leading these conversations in a way that actually moves people forward.

Resources Mentioned:

• Save your seat on the FREE DM Dollars live business training: https://products.ambershaw.com/dm-dollars

What I Discuss:

• 02:37 Why the sales process actually starts before the call
• 04:51 The first mistake I see coaches make in the DMs
• 07:11 The second mistake that keeps conversations stuck
• 08:59 The third mistake that turns people off too soon
• 13:35 How to guide a DM conversation with intention

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com

This episode is a little different. It's not just strategy—it's the real, behind-the-scenes of what it looked like for me navigating divorce, financial fear, and the decision to invest in myself when I felt anything but ready.

Today, I'm sharing a very personal story from one of the hardest seasons of my life and how a moment involving a Louis Vuitton bag completely changed the way I think about money, fear, and betting on myself.

If you've been holding back, overthinking, or waiting until you feel "ready" to take the next step in your business, this is your reminder that you don't need more time—you need a decision.

Resources Mentioned:

• Save your seat on the FREE DM Dollars live business training: https://products.ambershaw.com/dm-dollars

What I Discuss:

• 02:16 The reality of divorce and financial fear
• 05:57 The Louis Vuitton moment that changed everything
• 08:19 Rebuilding self-trust and shifting your money mindset
• 09:29 Why investing in mentorship changed my business
• 10:09 How fear is actually the thing holding you back
• 12:36 Why you need to lean into fear and do it anyway

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com