エピソード

  • Influencer Insights: Baked by Melissa and the Power of Social Media Strategy

    Influencer Insights: Baked by Melissa and the Power of Social Media Strategy
    2024/08/15
    Exploring Influencer Management: Techniques for Effective Brand Collaboration and Virality in Product Management

    This content delves into various aspects of influencer management, emphasizing how successful partnerships can boost brand visibility and credibility. It includes insights from Melissa Ben-Ishay, the CEO and co-founder of Baked by Melissa, on her transition from entrepreneur to influencer, highlighting the strategic importance of social media engagement. Additionally, it discusses the role of virality in product management, offering perspectives on how products can achieve widespread popularity and engagement through strategic planning and implementation.
    続きを読む 一部表示
    8 分
  • Twitch Strategies, Influencer Politics, and Walmart's Virtual Dorm Shopping: Navigating Today's Digital Trends

    Twitch Strategies, Influencer Politics, and Walmart's Virtual Dorm Shopping: Navigating Today's Digital Trends
    2024/08/08
    This summary covers Twitch CMO Rachel Delphin's efforts to attract livestream creators, speculates if the 2024 election will be influenced heavily by digital creators, and highlights Walmart's addition of a dorm shop to its virtual shopping platform.
    続きを読む 一部表示
    6 分
  • Instagram vs TikTok: Striking Gold in Luxury Fashion Marketing, Deadrop Devs Open Up, and Publicis Groupe's Bold Move into Influencer Future

    Instagram vs TikTok: Striking Gold in Luxury Fashion Marketing, Deadrop Devs Open Up, and Publicis Groupe's Bold Move into Influencer Future
    2024/08/01
    Exploring Key Updates in the Digital Landscape: A Look into Luxury Brand Strategies on Instagram and TikTok, the Departure of Dr Disrespect from Shooter Game Deadrop, and Publicis Groupe’s New Influencer Marketing Era Following an Acquisition.
    続きを読む 一部表示
    6 分
  • Navigating the New Era of Marketing: Influencer Campaigns and Digital Strategies

    Navigating the New Era of Marketing: Influencer Campaigns and Digital Strategies
    2024/07/25
    Exploring Influencer Marketing: Strategies, Hiring, and Industry Impact
    続きを読む 一部表示
    7 分
  • Multimedia, Bots, and Earned Media: Changing Faces of Trucking and Lifestyle Brand Strategies

    Multimedia, Bots, and Earned Media: Changing Faces of Trucking and Lifestyle Brand Strategies
    2024/07/19
    Exploring how multimedia storytelling enhances truck driver recruitment, the impact of influencers using bots on lifestyle brands, and the role of earned media in a landscape of corporate reticence and fragmented communication.
    続きを読む 一部表示
    7 分
  • Multimedia Storytelling in Trucking Recruitment, Influencer Bot Scandals, and the State of Earned Media

    Multimedia Storytelling in Trucking Recruitment, Influencer Bot Scandals, and the State of Earned Media
    2024/07/18
    Exploring the impact of multimedia storytelling on truck driver recruitment, analyzing the shift in lifestyle brands' strategies due to influencers using bots, and examining the role of earned media in a landscape of corporate silence and fragmented communication bubbles.
    続きを読む 一部表示
    6 分
  • Top Trends in Marketing: Digital Shifts, AI Tools, and Celebrity Health Tips with SEJ and Greg Jarboe

    Top Trends in Marketing: Digital Shifts, AI Tools, and Celebrity Health Tips with SEJ and Greg Jarboe
    2024/07/04
    Explore the latest in digital innovation with a roundup featuring the top 10 digital marketing trends for 2024, insights into cutting-edge AI-powered design tools for marketers, and a look into why celebrities like Kourtney Kardashian and Sofia Richie are advocating for colostrum consumption.
    続きを読む 一部表示
    7 分
  • Influencers Unveiled: Scrutinizing Vacation Brand Strategies and Agency Dynamics

    Influencers Unveiled: Scrutinizing Vacation Brand Strategies and Agency Dynamics
    2024/06/27
    Explore the distinctions between the two types of influancer agencies and their varying allure for holding companies, learn effective strategies for evaluating influencers before collaborations, and delve into the innovative email marketing tactics of the emerging sunscreen brand, Vacation.
    続きを読む 一部表示
    7 分