『The Webinar Marketing Podcast with Fexingo: Virtual Events, Live Selling, and Webinar Funnels』のカバーアート

The Webinar Marketing Podcast with Fexingo: Virtual Events, Live Selling, and Webinar Funnels

The Webinar Marketing Podcast with Fexingo: Virtual Events, Live Selling, and Webinar Funnels

著者： Fexingo
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What separates a webinar that converts from one that empties the room minutes after the title slide? Lucas and Luna examine the mechanics behind virtual events that actually sell — not the generic 'host a Q&A' advice, but the specific triggers that keep an audience engaged through a live pitch. Each episode picks apart one real webinar funnel from a named company: the landing page copy, the sequence of slides, the moment the offer opens, the follow-up cadence. Lucas brings the journalist's eye for what the data actually shows (conversion rates, drop-off points, replay consumption) while Luna tests every claim against what she would have done as a marketer running the same campaign. Recent episodes have walked through a HubSpot product demo that generated 40% of its annual leads, a small SaaS company that used a 90-minute workshop format to close six-figure deals, and a B2B publisher that replaced trade-show booths with a weekly live series that now accounts for nearly a third of sponsorship revenue. They never pretend that one webinar template works for every product; instead, they ask why certain formats fail for some audiences and succeed for others. The listener is a marketing professional who already knows the basics but needs to understand why their own webinars feel flat — and what the specific, data-backed alternatives might look like. After listening, you will think about your next virtual event not as a script to read but as a sequence of decisions that either earns attention or loses it. What would actually happen if you changed the order of your slides? #WebinarMarketing #VirtualEvents #LiveSelling #WebinarFunnels #ConversionRate #B2BMarketing #ContentMarketing #SalesFunnel #DemoCall #AudienceEngagement #MarketingStrategy #FexingoBusiness #BusinessPodcast #Marketing #HubSpotCase #SaaSMarketing #LeadGeneration #EventMarketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • How Webinar Registration Form Fields Reduce Drop-Off

    How Webinar Registration Form Fields Reduce Drop-Off
    2026/06/07
    Episode 36 of The Webinar Marketing Podcast. Lucas and Luna dive into the surprising impact of registration form field count on conversion rates. They analyze a case study from a B2B SaaS company that cut its form from 7 fields to 3 and saw a 58% increase in registrations, with no drop in qualified leads. They discuss the psychology of friction versus data collection, the 'cognitive load' threshold, and why longer forms can actually reduce attendee quality. Also covered: A/B testing best practices for field order, using progressive profiling post-event, and one marketer's counterintuitive success with an 11-field form. Plus, Luna challenges Lucas on whether shorter is always better. The episode ends with a subtle nod to listener support through Buy Me a Coffee. #WebinarMarketing #RegistrationForms #ConversionRateOptimization #FormFields #ABTesting #LeadGeneration #B2BSaaS #CognitiveLoad #UserExperience #WebinarFunnels #FrictionReduction #ProgressiveProfiling #MarketingPodcast #FexingoBusiness #BusinessPodcast #DataCollection #QualifiedLeads #LandingPageDesign Keep every episode free: buymeacoffee.com/fexingo
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    6 分
  • How Webinar Host Tone Affects Sales Conversion

    How Webinar Host Tone Affects Sales Conversion
    2026/06/06
    In this episode of The Webinar Marketing Podcast, Lucas and Luna explore a surprising variable in webinar sales: the host's tone of voice. They dive into a 2025 case study from a B2B SaaS company that A/B tested two delivery styles—one high-energy and one calm, authoritative—and found a 22% lift in post-webinar sales for the calm version. They discuss why urgency cues can misfire in longer-format content, how tone interacts with trust-building, and why a 'conversational expert' register often outperforms a 'hyped presenter' one. If you've ever wondered whether your on-camera energy is helping or hurting your close rate, this episode gives you a concrete test to run on your next live event. #WebinarMarketing #SalesConversion #HostTone #PresentationSkills #VideoMarketing #B2BSaaS #ABTesting #TrustBuilding #MarketingPodcast #FexingoBusiness #BusinessPodcast #MarketingTips #WebinarStrategy #LiveSelling #ConversionRate #VirtualEvents #WebinarFunnels #AudienceEngagement Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How Webinar Polls Predict Sales Before You Pitch

    How Webinar Polls Predict Sales Before You Pitch
    2026/06/06
    Lucas and Luna unpack a data-driven strategy for using webinar polls as a real-time sales signal. They examine a 2025 case study from a B2B SaaS company that embedded four strategic polls into their live webinars and discovered that attendees who answered 'Scale is our biggest challenge' to the second poll had a 62 percent close rate — versus 11 percent for those who chose 'Getting started'. The hosts walk through how to design polls that segment intent without feeling like a sales trap, the ideal timing for each question, and why post-webinar follow-up sequences perform 3x better when triggered by poll responses. Luna challenges whether polls ever backfire by scaring off hesitant attendees; Lucas argues they actually increase trust when framed as diagnostic tools. They close on the question of whether this technique works better for B2B or B2C audiences — with a clear answer from the data. #WebinarMarketing #SalesFunnels #WebinarPolls #B2BSaaS #LeadScoring #IntentData #ConversionOptimization #LiveWebinars #SalesSignals #AudienceSegmentation #MarketingStrategy #WebinarBestPractices #SaaSMarketing #VirtualEvents #FexingoBusiness #BusinessPodcast #MarketingPodcast #WebinarFunnels Keep every episode free: buymeacoffee.com/fexingo
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    7 分
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