『The Webinar Marketing Podcast with Fexingo: Virtual Events, Live Selling, and Webinar Funnels』のカバーアート

The Webinar Marketing Podcast with Fexingo: Virtual Events, Live Selling, and Webinar Funnels

The Webinar Marketing Podcast with Fexingo: Virtual Events, Live Selling, and Webinar Funnels

著者： Fexingo
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What separates a webinar that converts from one that empties the room minutes after the title slide? Lucas and Luna examine the mechanics behind virtual events that actually sell — not the generic 'host a Q&A' advice, but the specific triggers that keep an audience engaged through a live pitch. Each episode picks apart one real webinar funnel from a named company: the landing page copy, the sequence of slides, the moment the offer opens, the follow-up cadence. Lucas brings the journalist's eye for what the data actually shows (conversion rates, drop-off points, replay consumption) while Luna tests every claim against what she would have done as a marketer running the same campaign. Recent episodes have walked through a HubSpot product demo that generated 40% of its annual leads, a small SaaS company that used a 90-minute workshop format to close six-figure deals, and a B2B publisher that replaced trade-show booths with a weekly live series that now accounts for nearly a third of sponsorship revenue. They never pretend that one webinar template works for every product; instead, they ask why certain formats fail for some audiences and succeed for others. The listener is a marketing professional who already knows the basics but needs to understand why their own webinars feel flat — and what the specific, data-backed alternatives might look like. After listening, you will think about your next virtual event not as a script to read but as a sequence of decisions that either earns attention or loses it. What would actually happen if you changed the order of your slides? #WebinarMarketing #VirtualEvents #LiveSelling #WebinarFunnels #ConversionRate #B2BMarketing #ContentMarketing #SalesFunnel #DemoCall #AudienceEngagement #MarketingStrategy #FexingoBusiness #BusinessPodcast #Marketing #HubSpotCase #SaaSMarketing #LeadGeneration #EventMarketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • How Webinar Funnels Use Scarcity To Drive Urgency

    How Webinar Funnels Use Scarcity To Drive Urgency
    2026/09/10
    We explore how adding genuine scarcity to webinar funnels transforms passive attendees into buyers. Using a case study of a B2B SaaS company that increased conversion rates by 40 percent through limited-time cohort pricing, we break down the psychology of why 'only three spots left' works better than generic discounts. Lucas and Luna discuss the difference between artificial urgency and real constraint, and how to implement scarcity without damaging long-term trust in your marketing strategy. #WebinarFunnels #ScarcityMarketing #UrgencyPsychology #ConversionOptimization #DigitalMarketing #SalesStrategy #SaaSMetrics #LeadNurturing #CustomerAcquisition #BehavioralEconomics #LiveEvents #OnlineLearning #RevenueGrowth #MarketingAutomation #AudienceEngagement #PricingStrategy #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    11 分
  • Why Your Webinar Funnels Fail At The First Call To Action

    Why Your Webinar Funnels Fail At The First Call To Action
    2026/09/09
    Most webinar funnels bleed revenue not because the content is weak, but because the first call to action creates a psychological wall. Lucas and Luna dissect how high-intent buyers react when asked to buy immediately after watching a free presentation. We explore the specific mechanics of 'soft' versus 'hard' asks, using data from recent B2B SaaS campaigns where delaying the primary offer by forty-eight hours increased close rates by sixty-two percent. This episode breaks down the friction points in your current funnel, why immediate purchasing decisions trigger skepticism, and how to structure your post-webinar sequence to build trust before asking for the sale. #WebinarMarketing #FunnelOptimization #SalesConversion #B2BSaaS #LeadNurturing #CallToActionStrategy #DigitalSales #CustomerJourney #TrustBuilding #FexingoBusiness #BusinessPodcast #MarketingTips #GrowthHacking #OnlineEvents #RevenueOperations #ConsumerPsychology #SalesFunnel #ContentMarketing Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How Webinar Funnels Use Friction To Build Trust

    How Webinar Funnels Use Friction To Build Trust
    2026/09/08
    We explore why removing every barrier from your webinar registration actually hurts conversion rates. Using a case study of a B2B SaaS company that increased qualified leads by twenty-eight percent by adding a qualifying step, we discuss the psychology of intentional friction in marketing funnels and how to design it without losing momentum. #WebinarMarketing #LeadGeneration #ConversionOptimization #FunnelStrategy #B2BSales #SaaSMarketing #QualifyingLeads #UserExperience #DigitalMarketing #SalesEnablement #OnlineEvents #GrowthHacking #CustomerAcquisition #LandingPages #FexingoBusiness #BusinessPodcast #MarketingTips #RevenueGrowth Keep every episode free: buymeacoffee.com/fexingo
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    9 分
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