Nigerian pop-star Yarden joins The.Wav NG's Djaji Prime in the maiden edition of our series "Afropop's Most Essential" to discuss his new EP "Muse", his experiences clearing the sample for his hit "Wetin", his goal of reaching 1 billion streams, and much more!

Cover artist: Yarden

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Timestamps

0:00 - Intro

1:30 - People Only want to listen to you when you’re successful

3:20 - Why Yarden thinks like an exec not an artist

6:55 - Yarden wants to build infrastructure for creatives

8:10 - “I feel things that I can’t describe when I make music”

9:50 - The influence of Nigerian radio and parents on Yarden’s music

12:00 - Is any creative original

14:18 - Yarden’s hit “Wetin” had sample issues

20:05 - Career Beginnings at Yabatech

22:23 - Meeting and battling Victony, meeting Boy Director as well (TG Omori)

24:29 - Yarden’s hack to social media

27:03 -How Yarden made his debut EP “The One Who Descends”

30:50 - Carrying people along brings peace of mind

33:45 - What makes Yabatech a creative hub?

37:45 - Misdirected Ego is a bad thing, no one knows anything

39:25 - Yarden’s musical influences

40:52 - Learning to use social media like Qing Madi, Odumodu & Rema

45:57 - Breaking down the creative process behind “Muse”

49:00 - Recording with Taves

54:29 - Allowing creatives thrive

57:00 Nobody cares about the background once the content is good

1:02:10 - Yarden’s strategy to reach 1 billion streams

1:05:55 - Why do Nigerians abandon the country when they succeed

1:11:00 - Most interesting country where they listen to Yarden

1:16:50 - What would a Yarden x Daft Punk song sound like?

1:17:56 - Creating a safe space for artists

1:19:45 - No one knows anything

With Burna Boy's international marketing for new album "I Told Them", Djaji Prime & The Bamyy examine his narrative of feeling underappreciated by Nigerians, what "I Told Them" sounds like and whether Burna is a good Nigerian Ambassador. They also discuss new albums from Ruger & Tekno, Jonzing World's new album, and much more.

Cover artist: Burna Boy

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Timestamps

0:00 - Intro/ Preview

3:12 - Burna's "I Told Them" Album Review

5:33 - Seyi Vibez & Burna's "Giza"

6:25 - Is "I Told Them" Outstanding?

10:27 - Burna's Theme of Feeling Unappreciated

12:23 - Reaction To Burna's Rollout Narrative

14:21 - Does Afrobeats Lack Substance?

17:17 - Is Burna A Good Nigerian Ambassador?

19:39 - Joe Budden Calls Out Burna Boy Over Listening Party

24:41 - Will Burna Boy Hit Billboard Charts?

25:45 - First Thoughts On "Ruger's Ru The World"

27:32 - Tekno "The More The Better" Album Review

28:21 - Initial Numbers From "I Told Them"

30:08 - Godzilla, Jonzing World's New Artiste

31:07 - Candy Bleakz Calls Out Bloody CIV Over Headies Nod

33:42 - Is Asake A Copycat?

Cover art designed by Djaji Prime & Shina Ladipo

Production & Distribution: VISIONARY STUDIOS

#TheWavNG

This week on Afropop's most Essential audio magazine; Djaji Prime & The Bamyy examine new Mavins signee "Lifesize teddy", delve into the essence of streaming farms, define what an industry plant is, and analyze exactly who Seyi Vibez' target demo is. They also discuss Olamide's "Unruly", Wani & Sarz and much more!

Cover artist: Lifesize Teddy

Follow us on Instagram: https://www.instagram.com/thewavng

Timestamps

0:00 - Intro/ Episode Trailer

0:58 - Afropop Corner

1:52 - Doja Cat / Kali Uchis / Sexyy Red New Music

3:10 - Is Sexxy Red An Industry Plant

11:38 - Life Size Teddy Bio

14:06 - Life Size teddy Track By Track Review

18:44 - Can Mavins Shift The Market Again?

21:27 - Olamide's "Unruly"

25:05 - What Is Seyi Vibez' Target Demo?

28:24 - Seyi Vibez' Top 5 Locations On Spotify

29:34 - Different Kinds Of Nigerian Listeners

39:16 - Portable & The Media

40:06 - New Wizkid Album?

44:36 - Wani & Sarz Are Razz

54:47 - What Is An Industry Plant?

58:01 - Industry Plant v Nepo Baby?

1:08:09 - Ads/ Stream Farms or Legit Views

1:12:56 - Is There Too Much Expectation On Tems?

1:14:55 - Is Tems' Brand Bigger Than Her Music?

1:18:04 - ILoveMakkonen Calls Out Metro Boomin, Sway Lee, Post Malone

Cover art designed by Djaji Prime & Shina Ladipo

Production & Distribution: VISIONARY STUDIOS

#TheWavNG