Most people in franchise development are trying to sell you something. Tim Valencia is not. In this episode of The Vorian Standard, host Charles Franklin sits down with Tim Valencia, Chief Development Officer of A Better Solution In-Home Care, to talk about a career built on a simple distinction: you do not sell a franchise, you award it.

Charles and Tim go back nearly two decades. This is a candid, relationship-first conversation about what actually makes an owner successful, why capitalization protects people more than it limits them, and how a values-driven approach beats chasing volume. You will hear the real story of A Better Solution, who thrives in this model, why senior care is positioned for years of growth, and how the discovery process and the Franchise Disclosure Document actually work.

Explore whether it is a fit. Book a 15 minute call: vorianconsulting.com/book

Any figures mentioned are for discussion only. Refer to the current A Better Solution Franchise Disclosure Document for official terms.

Chapters (paste at the bottom of the description, or into Transistor's chapters tool):
00:00 Meet Tim Valencia and A Better Solution
00:25 Where it started: Play N Trade, Amada, and Franchise Beacon
02:31 Tim's story: fishing rods, golf clubs, and building things right
05:28 Awarding a franchise versus selling one
06:56 Inside A Better Solution and Leah Smith's story
10:12 Why senior home care, and why now
11:17 The rock stars ABS is looking for
12:00 Protecting the franchisee: capitalization and financing
13:39 Onboarding and hands-on support
14:45 Why ABS, and the growth ahead
15:47 The franchise fee and the veteran discount
18:16 The FDD and Item 19: reading the numbers
19:36 Final word: is this your time?

Most people wait for confidence. Owners move on a standard instead. In the debut episode, Charles lays out what a "standard" really is; a decision you make in advance about how you'll operate and tells the story of the candidate who checked every box but wasn't a fit, the deal he walked away from, and how holding that line became the foundation of everything he built after. This is the standard Vorian Consulting is built on.