『The Voice In My HED』のカバーアート

The Voice In My HED

The Voice In My HED

著者： Neil Hedley
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Advertising, copywriting, branding and marketing - it's all fair game with the Creative Services Director from KNOPP Studios, Neil Hedley. Every week, Neil takes forty years of experience as an award-winning writer, producer and voice artist and offers takes and tips that ensure you'll learn something new that will help you move your business forward, or at least get you thinking about things in a new way.

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  • How to Apply Preparation H

    How to Apply Preparation H
    2026/08/24

    Most producers are trained to fix the mistake, cut the pause, redo the line, and polish away anything that sounds imperfect. Sometimes that’s exactly how you destroy the best part.

    In this week's episode, Neil uses a legendary Gary Owens Preparation H spot, a live radiothon moment, and a couple of famous records to make the case for knowing when to leave the rough edge alone.

    Not every imperfection is a mistake. Sometimes it’s the thing people remember.
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    8 分
  • One Coin, One Cone

    One Coin, One Cone
    2026/08/17

    McDonald's has a summer promotion built around a beautifully simple idea: one coin, one cone.

    It's cheap. It's memorable. And it contains the seeds of something much bigger.

    The problem? They stopped one step too soon.

    In Episode 42 of The Voice In My HED, Neil looks at the missed opportunity hiding inside a billion-dollar-company's promotion - and the simple idea that some random guy on an island thought of, that McDonald's apparently didn't.
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    5 分
  • The Keys to a Great Interview - Part One

    The Keys to a Great Interview - Part One
    2024/09/09

    After 10,000 - 12,000 interviews over the course of a career, I'll share with you one of the most important things I learned about how to immediately improve the quality of your interviews.
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    12 分
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