『Creative Agency Success Show』のカバーアート

Creative Agency Success Show

Creative Agency Success Show

著者： Summit Virtual CFO by Anders
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Has your business scaled beyond $1 million in annual revenue? Do you employ a staff of 20 or more people? If so, you've likely experienced a whirlwind of highs and lows that come with growth. You're not alone in your journey. Since 2002, Summit CPA Group, now Summit Virtual CFO Services by Anders, has helped businesses and creative agencies across America and the globe by providing Virtual CFO Services, cash flow management, business tax planning, financial forecasting, and much more. We've also performed hundreds of 401(k) audits and provided CPA firms with accounting outsourcing services and Virtual CFO consulting. This podcast seeks to help service-based business owners dive deep into the financial side of their business to achieve growth and financial success. Tune in bi-weekly as our hosts—Jamie Nau, Director + Virtual CFO, and Jody Grunden, Partner at Anders CPAs + Advisors—interview special guests to share knowledge in the digital and creative agency industry, as well as Jody’s experience as a service-based business owner and entrepreneur.© 2026 Creative Agency Success Show マネジメント・リーダーシップ リーダーシップ 経済学
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  • How Brands Build Trust with Podcasts with Roger Nairn

    How Brands Build Trust with Podcasts with Roger Nairn
    2026/08/11
    Earning client trust is one of the hardest things a service-based business can do. In this episode, Roger Nairn, Co-Founder and CEO at JAR Podcast Solutions, breaks down how brands use podcasting as a long-form trust-building engine and why it works better than almost any other marketing channel available today. You'll hear how to measure podcast ROI beyond download numbers and why authentic storytelling is the one thing AI cannot replace. Whether you're a service-based business owner thinking about starting a podcast or trying to get more out of the one you already have, this episode is for you. Key takeaways: Every branded podcast needs a clear job. Before anything else, define what the podcast is meant to do. The best branded podcasts don't sound like ads. Framework focuses on making a genuinely great podcast first. Audience quality beats audience size every time. Target 80 to 85% listen-through rates rather than chasing raw download numbers.Grow your show through earned, owned, and paid channels simultaneously. Cross-promotion with aligned podcasts.Tune in to the full episode of How Brands Build Trust with Podcasts with Roger Nairn and get a clear, practical look at how to use podcasting to build trust, grow your audience, and turn long-form content into a real business asset. Find more podcast episodes on our website: anderscpa.com/learn/podcasts/ Episode resources:● Anders Virtual CFO website: anderscpa.com ● Love our content? Sign up for our newsletter: https://anderscpa.com/learn/ ● Check out the Virtual CFO Playbook Course: https://anderscpa.com/virtual-cfo-services/vcfo-playbook/ Quotes-Roger Nairn: "Trust is earned in drips but lost in buckets. Podcast is a drip, but it is the best medium for building that trust." -Hannah Hood: “Many podcasts deliver value over time, even when the ROI isn't immediately tied to revenue.”Roger Nairn is the Co-Founder and CEO of JAR Podcast Solutions, a global branded podcast agency working with brands like Amazon and lululemon. He helps brands turn podcasts into business assets and leads strategy and growth at JAR.Instagram: https://www.instagram.com/rogernairn/Facebook: https://www.facebook.com/rogernairn/ LinkedIn: https://www.linkedin.com/in/rogernairn604/?isSelfProfile=false YouTube: https://www.youtube.com/watch?v=rut2SVKGDRI JAR Podcast SolutionsWebsite: https://jarpodcasts.com/ LinkedIn: https://www.linkedin.com/company/jar-podcasts/ YouTube: https://www.youtube.com/@jaraudio2392 Blog: https://jaraudio.com/blog/ The Creative Agency Success Show helps service-based business owners master the financial side of growth. Hosted by Jamie Nau, Director of Virtual CFO Services/ Virtual CFO, and Jody Grunden, Partner and Virtual CFO Practice Leader at Anders, the podcast dives into essential financial strategies for scaling creative agencies. Website: https://www.buzzsprout.com/2458889 FB: https://www.facebook.com/vcfobyanders LI: https://www.linkedin.com/company/vcfobyanders/ IG: https://www.instagram.com/vcfobyanders YT: https://www.youtube.com/@vcfobyanders Hannah Hood, CPA is a Principal at Anders Virtual CFO, where she helps business owners gain financial clarity and make confident decisions that drive long-term growth. Having advanced from Senior Accountant to Virtual CFO and now Principal, Hannah brings hands-on experience in financial strategy, accounting, and business operations. Her background spans leadership roles in manufacturing, retail, and financial services, giving her a practical perspective on building strong client relationships.LI: https://www.linkedin.com/in/hannahchood/?isSelfProfile=false Adam Hale, CPA, Partner and Managing Director of Advisory at Anders, dedicated to transforming traditional accounting practices through innovative Virtual CFO services. With over 20 years in public accounting, Adam has been instrumental in the ideation and development of CPA training courses. Website: https://anderscpa.com/about/your-anders-team/#adam-hale LinkedIn: https://www.linkedin.com/in/adamhalecpa/
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    42 分
  • Med Tech Marketing with Rachel Knutton

    Med Tech Marketing with Rachel Knutton
    2026/07/28
    Most agency owners say they serve everyone. The ones building real, sustainable profit say the opposite. In this episode, Rachel Knutton, CEO and Founder of Alluvia Studio, shares how she built a thriving niche agency in one of the most regulated and complex industries in the world: MedTech. You'll hear how her background inside hospital C-suites, operating rooms, and medical device sales became the foundation of everything her agency does today. Rachel also covers her conference strategy for LSI Life Science Intelligence events, how she built a referral network with investors and strategic partners, and why core values like Joy and Continuous Improvement are two of her most powerful business tools.Key takeaways:Deep industry experience. Rachel Knutton built Alluvia Studio on firsthand knowledge of hospital systems.Niching in a highly regulated industry. MedTech marketing requires understanding regulatory issues, reimbursement systems, and payer complexity.Conference strategy is a long game worth playing. Sit in sessions and generate media assets through sponsorships.Your best referral sources may not be your current clients. Most valuable relationships at industry events.Pitch deck expertise in the MedTech space. Ability to simplify complex data clearly.If your agency is still trying to be everything to everyone, this episode is your wake-up call. Tune in to the full episode of Med Tech Marketing with Rachel Knutton.Find more podcast episodes on our website: anderscpa.com/learn/podcasts/ Episode resources:● Anders Virtual CFO website: anderscpa.com ● Love our content? Sign up for our newsletter: https://anderscpa.com/learn/ ● Check out the Virtual CFO Playbook Course: https://anderscpa.com/virtual-cfo-services/vcfo-playbook/ Quotes-Rachel Knutton: "Once you identify your core values, you're going to attract the right clients, partners, and team members." -Jamie Nau: "You're only as good as the work you've done, the people you've met, and the books you've read."Rachel Knutton is a medtech marketing strategist and founder of Alluvia Studio. She has 30+ years in healthcare and leads a 17-person team serving startups and global medtech brands. Rachel is the CEO and Founder of Alluvia Studio, a MedTech marketing agency based in Cookeville, Tennessee. With a background spanning hospital C-suite leadership, medical device launches, and direct device sales, Rachel brings rare, firsthand industry knowledge to every client engagement. Alluvia Studio specializes in branding, content development, and presentation design for medical device startups, investors, and large strategics in the life science space.LinkedIn: http://linkedin.com/rachelknuttonCompany: Alluvia StudioWebsite: http://www.alluviastudio.com FB: https://www.facebook.com/alluviastudio/ LI: https://www.linkedin.com/company/alluviastudio/ IG: https://www.instagram.com/alluviastudio/?hl=en The Creative Agency Success Show helps service-based business owners master the financial side of growth. Hosted by Jamie Nau, Director of Virtual CFO Services/ Virtual CFO, and Jody Grunden, Partner and Virtual CFO Practice Leader at Anders, the podcast dives into essential financial strategies for scaling creative agencies. Website: https://www.buzzsprout.com/2458889 FB: https://www.facebook.com/vcfobyanders LI: https://www.linkedin.com/company/vcfobyanders/ IG: https://www.instagram.com/vcfobyanders YT: https://www.youtube.com/@vcfobyanders Jamie Nau, CPA, Director of Virtual CFO Services/ Virtual CFO, is a seasoned financial expert with a deep understanding of business growth stages. Jamie has worked extensively with middle-market and large companies, providing key financial insights. Website: https://anderscpa.com/ FB: https://www.facebook.com/vcfobyanders LI: https://www.linkedin.com/in/jamienau/ https://www.linkedin.com/company/vcfobyanders/ IG: https://www.instagram.com/vcfobyanders/ YT: https://www.youtube.com/@vcfobyanders
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    32 分
  • Legal Foundations That Actually Drive Agency Profit with Sharon Toerek

    Legal Foundations That Actually Drive Agency Profit with Sharon Toerek
    2026/07/14
    The most profitable agencies do more than deliver great work. In this episode, Sharon Toerek, Owner and Founder of Legal+Creative | Toerek Law, shares how legal foundations, intellectual property, agency contracts, AI risk management, marketing compliance, data privacy, value-based pricing, agency profitability, and business growth work together to strengthen your agency. You’ll learn why legal should be viewed as a profit generator, how agencies can manage AI-related risks, and what business owners need to do to protect and grow their firms in a rapidly changing market.Key takeaways:Legal foundation is a profit generator, not a cost center. Stop treating it as an expense.AI introduces new legal risks for agencies. Intellectual property ownership and data privacy require careful attention. Data privacy compliance is becoming more complex. Agencies must navigate varying state regulations. Contracts remain one of your most important business tools. Regular contract reviews help protect profitability.AI works best when paired with human expertise. Professional judgment still drives results.Learn how to turn legal strategy and smarter business decisions into a stronger, more profitable future. Tune in to the full episode of Legal Foundations That Actually Drive Agency Profit with Sharon Toerek.Find more podcast episodes on our website: anderscpa.com/learn/podcasts/ Episode resources:● Anders Virtual CFO website: anderscpa.com ● Love our content? Sign up for our newsletter: https://anderscpa.com/learn/ ● Check out the Virtual CFO Playbook Course: https://anderscpa.com/virtual-cfo-services/vcfo-playbook/ Quotes-Sharon Toerek: “Legal foundation for marketing service firms should be a profit generator, not a cost center.”-Jamie Nau: “The safest compliance strategy is often to follow the most conservative regulations.”-John C. Scott: “AI should handle repeatable tasks so professionals can focus on higher-value work.”Sharon Toerek is the Owner and Founder of Legal+Creative | Toerek Law, a law firm built exclusively for independent marketing and creative agencies. She specializes in intellectual property law, contract development and negotiation, marketing regulation compliance, and AI risk management for agency clients. Sharon is also the host of the Innovative Agency Podcast, a forward-looking resource for independent agency owners navigating innovation, business model evolution, and the future of the industry.Website: https://legalandcreative.com/ LI: https://www.linkedin.com/in/sharontoerek/?isSelfProfile=false https://www.linkedin.com/company/legal-creative/ The Creative Agency Success Show helps service-based business owners master the financial side of growth. Hosted by Jamie Nau, Director of Virtual CFO Services/ Virtual CFO, and Jody Grunden, Partner and Virtual CFO Practice Leader at Anders, the podcast dives into essential financial strategies for scaling creative agencies. Website: https://www.buzzsprout.com/2458889 FB: https://www.facebook.com/vcfobyanders LI: https://www.linkedin.com/company/vcfobyanders/ IG: https://www.instagram.com/vcfobyanders YT: https://www.youtube.com/@vcfobyanders Jamie Nau, CPA, Director of Virtual CFO Services/ Virtual CFO, is a seasoned financial expert with a deep understanding of business growth stages. Jamie has worked extensively with middle-market and large companies, providing key financial insights. Website: https://anderscpa.com/ FB: https://www.facebook.com/vcfobyanders LI: https://www.linkedin.com/in/jamienau/ https://www.linkedin.com/company/vcfobyanders/ IG: https://www.instagram.com/vcfobyanders/ YT: https://www.youtube.com/@vcfobyanders John C. Scott, CPA, AEP, is a Partner in Tax and a leader in legal industry financial strategy by Anders. He helps law firms win high-stakes cases with smart strategy by delivering clear financial insights, identifying key performance indicators, and strengthening decision-making at every level. With deep expertise in estate planning and financial analysis, John works closely with attorneys and firm leaders to align financial goals with long-term business success and case readiness. His approach brings scalability, flexibility, and data-driven clarity to complex legal environments, helping firms stay focused, prepared, and competitive.Connect with John C. Scott:LI: https://www.linkedin.com/in/john-c-scott-cpa/ X: https://x.com/JohnScottCPA
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    34 分
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