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How Brands Build Trust with Podcasts with Roger Nairn

How Brands Build Trust with Podcasts with Roger Nairn

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Earning client trust is one of the hardest things a service-based business can do. In this episode, Roger Nairn, Co-Founder and CEO at JAR Podcast Solutions, breaks down how brands use podcasting as a long-form trust-building engine and why it works better than almost any other marketing channel available today. You'll hear how to measure podcast ROI beyond download numbers and why authentic storytelling is the one thing AI cannot replace. Whether you're a service-based business owner thinking about starting a podcast or trying to get more out of the one you already have, this episode is for you. Key takeaways: Every branded podcast needs a clear job. Before anything else, define what the podcast is meant to do. The best branded podcasts don't sound like ads. Framework focuses on making a genuinely great podcast first. Audience quality beats audience size every time. Target 80 to 85% listen-through rates rather than chasing raw download numbers.Grow your show through earned, owned, and paid channels simultaneously. Cross-promotion with aligned podcasts.Tune in to the full episode of How Brands Build Trust with Podcasts with Roger Nairn and get a clear, practical look at how to use podcasting to build trust, grow your audience, and turn long-form content into a real business asset. Find more podcast episodes on our website: anderscpa.com/learn/podcasts/ Episode resources:● Anders Virtual CFO website: anderscpa.com ● Love our content? Sign up for our newsletter: https://anderscpa.com/learn/ ● Check out the Virtual CFO Playbook Course: https://anderscpa.com/virtual-cfo-services/vcfo-playbook/ Quotes-Roger Nairn: "Trust is earned in drips but lost in buckets. Podcast is a drip, but it is the best medium for building that trust." -Hannah Hood: “Many podcasts deliver value over time, even when the ROI isn't immediately tied to revenue.”Roger Nairn is the Co-Founder and CEO of JAR Podcast Solutions, a global branded podcast agency working with brands like Amazon and lululemon. He helps brands turn podcasts into business assets and leads strategy and growth at JAR.Instagram: https://www.instagram.com/rogernairn/Facebook: https://www.facebook.com/rogernairn/ LinkedIn: https://www.linkedin.com/in/rogernairn604/?isSelfProfile=false YouTube: https://www.youtube.com/watch?v=rut2SVKGDRI JAR Podcast SolutionsWebsite: https://jarpodcasts.com/ LinkedIn: https://www.linkedin.com/company/jar-podcasts/ YouTube: https://www.youtube.com/@jaraudio2392 Blog: https://jaraudio.com/blog/ The Creative Agency Success Show helps service-based business owners master the financial side of growth. Hosted by Jamie Nau, Director of Virtual CFO Services/ Virtual CFO, and Jody Grunden, Partner and Virtual CFO Practice Leader at Anders, the podcast dives into essential financial strategies for scaling creative agencies. Website: https://www.buzzsprout.com/2458889 FB: https://www.facebook.com/vcfobyanders LI: https://www.linkedin.com/company/vcfobyanders/ IG: https://www.instagram.com/vcfobyanders YT: https://www.youtube.com/@vcfobyanders Hannah Hood, CPA is a Principal at Anders Virtual CFO, where she helps business owners gain financial clarity and make confident decisions that drive long-term growth. Having advanced from Senior Accountant to Virtual CFO and now Principal, Hannah brings hands-on experience in financial strategy, accounting, and business operations. Her background spans leadership roles in manufacturing, retail, and financial services, giving her a practical perspective on building strong client relationships.LI: https://www.linkedin.com/in/hannahchood/?isSelfProfile=false Adam Hale, CPA, Partner and Managing Director of Advisory at Anders, dedicated to transforming traditional accounting practices through innovative Virtual CFO services. With over 20 years in public accounting, Adam has been instrumental in the ideation and development of CPA training courses. Website: https://anderscpa.com/about/your-anders-team/#adam-hale LinkedIn: https://www.linkedin.com/in/adamhalecpa/
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