Send us a text

In today’s episode of the Christian Business Advantage podcast, we’re continuing our July series, Email Marketing That Ministers and Converts. If you’ve ever wondered what to send your email list when you're not launching something, this episode is for you!

Alyssa shares:

• Why email isn’t just for launches
• Content bucket ideas for authors, speakers, and coaches
• Specific email examples you can use right away
• How to create a simple content calendar
• Bonus tips on repurposing and asking your audience what they need

Learn how to stay connected, serve your audience with purpose, and write emails that matter—even between launches.

Send us a text

In this episode, we kick off our July series, Email Marketing that Ministers and Converts. Alyssa shares how to consistently connect with your email list in a way that builds trust, encourages your audience, and reflects your faith — without feeling pushy or salesy.

You’ll learn:

• Why nurturing your list matters
• How to reframe email as ministry
• The difference between nurturing emails and launch emails
• What types of content keep you top of mind
• A simple email structure you can use right away

Whether you're an author, speaker, or coach, this episode will help you write emails that serve your audience and reflect your heart.

Send us a text

This is a rerun of Episode 183: The Concept of The 12 Week Year. We are doing a book club in my Christian Business Advantage Facebook group and thought this episode would be appropriate for this 5th Monday of the month.

Today, we're diving into one of my favorite productivity tools, "The 12 Week Year" by Brian P. Moran—a book that has revolutionized how we set and achieve goals in our lives and businesses.

Trisha and I met in 2016 when she became an intern for my virtual assistant business, and we've been using the "12 Week Year" system together ever since. In this episode, we'll break down the core principles of the "12 Week Year," which focuses on setting goals in 12-week increments rather than annually, creating a sense of urgency and encouraging consistent action. We'll share how we both implement this system in our businesses and personal lives, the importance of setting focused and attainable goals, and how it has helped us stay on track without procrastination.

Join us as we discuss practical tips for goal setting, balancing personal and professional aspirations, and using shorter planning cycles to achieve more in less time. Whether you're a seasoned entrepreneur or just looking for a fresh way to organize your life, this episode will provide valuable insights to help you reach your goals faster and more efficiently.

Send us a text

In this final episode of the Mid-Year Momentum series, host Alyssa Avant helps you shift from reflection to action as you step into the second half of 2025. You’ll learn how to set Spirit-led goals, why planning is about faithful stewardship (not hustle), and how to build in margin, rest, and spiritual grounding as you move forward. Alyssa also shares her personal goal-setting process using the 12 Week Year and offers practical questions to help you prayerfully plan for the next season of business.

You’ll walk away with biblical encouragement, clarity, and a renewed sense of purpose to finish the year strong—with God leading every step.

🎯 Join the conversation in the Christian Business Advantage Facebook group and discover tools to support your journey!

Send us a text

In this episode of the Christian Business Advantage podcast, host Alyssa Avant continues the Mid-Year Momentum series with an encouraging message for anyone feeling drained or discouraged in their business. If you’ve been running on empty, this one’s for you. Alyssa shares personal stories, biblical wisdom, and practical steps to help you overcome burnout, reconnect with your calling, and reignite your passion for the work God has given you. It’s time to rest, realign, and remember your “why.”

👉 Tune in for faith-fueled strategies and leave with renewed hope!

Send us a text

Welcome back to the Christian Business Advantage podcast! I’m your host, Alyssa Avant, and in today’s episode, we’re continuing our June series, Mid-Year Momentum, with a powerful message on realignment—what to do when your business feels off-track.

If you’ve been feeling distracted, discouraged, or disconnected from your original purpose, this episode is for you. We’ll walk through the signs that you’ve drifted from your calling, explore Scripture-based encouragement from Proverbs 3:5–6 and Colossians 3:23, and talk about how to rebuild purpose-driven habits that bring clarity and peace.

You’ll also hear part of my own story—how God called me into this work and how I’ve had to lay down and pick up different parts of my business over time, always seeking His direction.

✨ Whether you're overwhelmed, chasing trends, or second-guessing your path, today’s episode will remind you that you're not alone—and it's never too late to realign with God's purpose for your business.

📅 Need support and clarity? Book a 20-minute strategy session with me for personalized guidance. https://alyssaavantandcompany.hbportal.co/public/65bbd9a357feb2001ff026a8/1-What_to_Expect

Send us a text

Welcome to a brand-new episode of the Christian Business Advantage podcast! I’m your host, Alyssa Avant, and today we’re kicking off our June series: Mid-Year Momentum – Reflect, Refocus, Reignite.

As we reach the halfway point of 2025, this episode invites you to pause and reflect on what God has done in your life and business so far this year. I’ll walk you through powerful reflection questions to help you take inventory, celebrate wins, and assess what needs to shift as you move forward with renewed purpose.

Whether you’re feeling on track with your goals or a little behind, this episode will help you recenter your focus, lean into your calling, and move forward with clarity and faith.

✨ Plus, I’ll share one of my favorite tools—my Passion Planner—and how journaling has helped me stay grounded for over 30 years. You’ll even get a bonus resource recommendation: The 12 Week Year by Brian P. Moran, one of the most impactful books I’ve used in business and life.

📒 Grab your journal, pause when needed, and let’s reflect with purpose so we can finish the year strong!

Send us a text

Welcome back to The Christian Business Advantage podcast! I'm your host, Alyssa Avant, and today we’re wrapping up our May series on Email Marketing Reset with a practical and powerful final episode: "Tools, Templates & Time-Saving Tips."

In this episode, we’re diving into the tech side of email marketing. I’m sharing my top three recommended email service providers—MailerLite, ConvertKit, and ActiveCampaign—plus a comparison chart (available in the blog post at http://alyssaavantandcompany.com) to help you choose the right one for your business needs. Whether you're brand new to email marketing or ready to scale, you’ll find guidance here.

We'll also explore:

• How to repurpose your existing content into engaging email sequences
• Time-saving strategies like building a vault of reusable templates
• Simple systems to streamline your email process and reduce overwhelm

💡 If you're looking to create effective emails without starting from scratch every time, this episode is packed with the tips you need.

🎁 Don’t forget to visit alyssaavantandcompany.com to:

• View the comparison chart
• Access the workshop replay (or register if it's before May 29th!) - http://alyssaavantandcompany.com/marketing-plan
• Grab helpful tools to simplify your email marketing journey

Thanks for tuning in, and as always, I’m cheering you on as you grow your Christian business with purpose and peace!