Welcome back to the Christian Business Advantage podcast! I’m your host, Alyssa Avant, and today we’re continuing our May series, Email Marketing Reset — all about refreshing and strengthening your email marketing strategy.

This week’s episode is all about how to switch email service providers without confusing or losing your audience. Whether you're feeling stuck with your current platform or you're reacting to recent changes (looking at you, MailChimp!), this episode will guide you step-by-step through making a smooth and strategic transition.

Here’s what you’ll learn:
✅ How to properly back up your list before switching
✅ What to do with automations, tags, and templates
✅ How to communicate clearly with your subscribers during the change

💌 Free Resource!
Grab your Email Marketing Switch Checklist — a free step-by-step guide to help you move platforms with confidence.
👉https://alyssaavant.ac-page.com/email-marketing-switch

Next week, I’ll be joined by a special guest as we dive into strategies for building a better email list and re-engaging cold subscribers—don’t miss it!

✨ If this episode was helpful, please leave a rating and review on Apple Podcasts and join us in the free Christian Business Advantage Facebook group for more community and support.

Welcome to a brand-new series on the Christian Business Advantage Podcast! I'm your host, Alyssa Avant, and this month we’re diving into an Email Marketing Reset—a fresh start to help you clean up, level up, and better connect with your audience through email.

In today’s episode, we’re talking about a critical question: Is it time to switch your email service provider? I’ve recently helped several clients make the move, and with major updates from platforms like MailChimp and ActiveCampaign, it’s something you might be considering too.

You’ll learn:

• 5 key signs it’s time to switch email platforms
• Common pain points like rising costs, missing features, and poor deliverability
• How to choose the right email tool based on your goals and budget
• A comparison of MailerLite, ConvertKit (now Kit), and ActiveCampaign—and who they’re best for

Plus, I’ll share questions to ask yourself before you make the move, and preview a special free checklist coming next week to help you transition smoothly.

💬 Mentioned in this episode:
👉 Contact me if you'd like help choosing the best email tool for your business
👉 Don’t forget to leave a podcast review—and if you're a podcaster too, let’s swap reviews!

In this final episode of our Spring Clean Your Online Presence series, Alyssa Avant walks you through creating a simple, Christ-centered spring marketing plan. Learn how to set realistic goals for May, choose your marketing channels wisely, repurpose your content, and stay faithful and focused without getting frantic. Plus, get a sneak peek at what's coming for the podcast in May!

In this episode of the Christian Business Advantage Podcast, host Alyssa Avant continues the April series, Spring Clean Your Online Presence, with a focus on how to freshen up your WordPress website. Your website is often the first impression potential clients or ministry partners get—so it’s important to make sure it’s clean, updated, and functioning well.

Alicia shares practical tips to help you:

• Review and update your homepage, about page, and services/products
• Check for broken links using the Broken Link Checker plugin
• Refresh visuals to stay on-brand across platforms
• Ensure mobile responsiveness
• Keep plugins and backups up to date with tools like UpdraftPlus
• Audit each page to maintain functionality and relevance

She also discusses the value of having a website maintenance plan and shares how her team helps Christian business owners keep their websites running smoothly.

✨ Need help maintaining your WordPress site? Visit alyssaavantandcompany.com to learn more about Alyssa Avant and Company's website maintenance packages.

📣 Join the free Christian Business Advantage Facebook Group for Christian authors, speakers, and coaches to connect with like-minded entrepreneurs.

Welcome back to the Christian Business Advantage Podcast! I’m your host, Alicia Avant, and today we're continuing our April series, Spring Clean Your Online Presence. In this episode, we’re diving into social media and how to give your profiles the TLC they deserve. I’ll walk you through a practical audit of your bios, links, images, and content strategy. Plus, I’ll share tips for updating visuals, refreshing lead magnets, and staying on-brand. Don’t miss this helpful info—including a heads-up on upcoming changes to Facebook Lives!

In this first episode of our April series, Spring Clean Your Online Presence, we’re diving into how to declutter and refresh your email marketing strategy. From cleaning up your list and updating your welcome sequence to creating a nurture sequence and staying consistent with your schedule, this episode is packed with practical steps to help Christian authors, speakers, and coaches realign their email marketing with their current message and goals.

Plus, I’ll share how setting a monthly content theme can help you simplify your email strategy and repurpose content across platforms.

Struggling to keep up with content creation? In this episode, I’m sharing my go-to tools, templates, and time-saving hacks for effortless content repurposing. From Descript for transcription and video editing, to Headliner for audiograms, and Canva for plug-and-play social media templates, these tools will help you work smarter, not harder. I’ll also cover scheduling tools like PostPlanner and the importance of having reusable email templates. Tune in to learn how to streamline your content process and stay consistent without the overwhelm!

[Need help with content repurposing? Schedule a free 20-minute consult at alyssaavantandcompany.com/]

In this episode, we’re continuing our content repurposing series by helping you determine which content format—podcast, blog, or video—is best for connecting with your audience. I’ll walk you through the pros and cons of each format, how to assess where your audience is spending their time, and how to make one core message work across multiple platforms. Tune in for practical tips on building an online presence as a Christian author, speaker, or coach.